MUMBAI: Oscar Winning Documentary, Smile Pinki, will be telecast on Doordarshan National Network on Sunday 15th November, 2009 at 9.30 am. A touching story of a little girl born with a cleft lip. The documentary takes the viewers to Pinki?s life in a remote hamlet in eastern Uttar Pardesh. The true story traces Pinki?s life from a cleft lip to a beautiful smile. Pinki is a mascot for millions of children across the world who are waiting to smile.

Award winning director Megan Mylan has created a wonderful film which captures all the tragedy, desperation, poverty, emotion, fear, relief and hope that are a part of the smile train patients journey a global charity committed to correcting cleft lip and palate.
 

MUMBAI: OgilvyOne India has won a Global Award and a finalist, at the Global Awards held in Sydney earlier this week. The GLobal Awards are conducted by the New York Festivals.

The Global Awards are the world‘s largest and most coveted healthcare communications awards and are the only ones dedicated to the recognition of excellence on an international basis. The Globals receive entries from healthcare corporations, hospitals and education groups as well as from advertising agencies, design studios and production companies. The result is an unparalleled combination of medical, pharmaceutical and general health-related marketing messages to be judged.

India had 11 finalists and 2 winners at this year‘s edition. Unlike many award shows, the Global Awards do not award Gold, Silver and Bronze awards.
You either qualify for a ‘Global Award‘ or a ‘Finalist‘.

OgilvyOne Worldwide, Mumbai was one of 2 agencies who managed a ‘Global Award‘ and a finalist. .

OgilvyOne‘s awards -
Global Award
Client: Merck
Brand: Flexijoints
Category: Press campaign - musculoskeletal Creative Team: Burzin Mehta, Creative Director; Madhavi Prabhu, Associate Creative Director; Pushkaraj Shirke, Copy Supervisor; Pankaj Kharode, Art Director Acct Management: Cherojit Goswami, Account Director; Kavita Mukerjee, Account Supervisor
 

Finalist
Client: Schizophrenia Research Foundation (SCARF), India
Brand: SCARF
Category: Small space poster
Creative Team: Vaishakhi Bharucha, Senior Creative Director; Dinesh Parab, Creative Director; Neelam Nagrale, Art Director Acct Management: Cherojit Goswami, Account Director; Shabeena Ahmed, Senior Account Executive

Vaishakhi Bharucha, Senior Creative Director said, "This is wonderful news not only for OgilvyOne, Mumbai but for the advertising community in India as a whole. It not only proves that brilliant creative work can be done in a category that is considered to be as dry as healthcare, but that Indian agencies are on par with the very best healthcare communications agencies in the world."

MUMBAI: Visual Computing Labs (VCL), a division of Tata Elxsi Ltd and a leading animation and visual communications venture / studio has delivered pioneering special effects for Videocon‘s latest television commercial (TVC) for its new range of washing machines.

The ad was conceived to communicate the fact that the new Videocon washing machine has the power of Quanta Wash with the edge of UV ray technology that kills such micro germs. This idea is conveyed using various 3D animation characters.

The challenge was designing four different characters, with each character representing a person wearing the garment and his / her personal traits and attitudes towards life.

These attitudes / mannerisms had to be further infused with vigour and made to ‘come alive‘ through the performances of the four characters in the animation. This unique combination is what orchestrated the main message, which has come across dominantly through the ad and helped Videocon drive home its point effectively.

To fit the animation seamlessly onto the live action person‘s T-shirt and actually model the T-shirt / shirt complete with folds that matched the ones in the live footage was extremely challenging to say the least.

Speaking about the creation of the commercial, Tata Elxsi Ltd Visual Computing Labs Animation Director Suhael Merchant said, "The use of animation in advertising is fast becoming a potent force for companies to reach out to the target audience.

"The uniqueness of this ad film was that even though animation was used as the medium to communicate, the characters for the film were absolutely regular animation characters. The integration of the animated characters being used as prints on various people‘s t-shirts and the seriousness of the film‘s message is what makes this ad stand out."

Since its inception, VCL has pioneered some of the finest animated and VFX work that has originated from India and garnered significant worldwide recognition. VCL has successfully delivered fully animated TVCs on a habitual basis for both Indian as well as global customers, the latest being the Kelloggs Honey Loops TVC.

The Himani TVC for the production house, Equinox also created by VCL won the FICCI BAF award this year for executing outstanding visual effects in the category of "Best VFX in a commercial". The division, in order to strengthen its foothold in the TVC arena has a dedicated team to work in tandem with TVC production houses, advertising agencies and end advertisers globally.

VCL has worked for well-known ad agencies and independent ad filmmakers in the past. Its portfolio includes advertisements for Cheetos, Pillsbury, Huggies, Fanta, and MSN Messenger, besides two Coke commercials for overseas audiences. The division has also worked on projects for Walt Disney, Sony Pictures Imageworks, Lions Gate, MGM and Digimation.
 

MUMBAI: The England Cricket team begins a four tests and five one- day internationals series against South Africa. The tour kick starts with two International Twenty20 matches, warming up to the one -day games. This promises to be a closely fought series, and all the action can be seen live on Ten Sports. (Please check schedule)

Interestingly, the England squad has two South African born players in their side. One has already made a name for himself in the team and is now a crucial member - Kevin Pietersen. The other player, Jonathan Trott will be on his first tour back to the land of his birth. Five years ago Pietersen did not receive a warm welcome, but Jacques Kallis is of the opinion that Trott will not face a hostile reception, for his character is very different to Pietersens? overall outspoken demeanor. A lot has been made of Trotts? homecoming series, but what both sides will be looking for is supremacy and meeting the demands on a given day, be it T20, one-day or Test cricket.

For the visitors, a lot will be riding on arguably the most charismatic player in their side, Pietersen. He will make a return to international cricket after what has been the longest lay off in his playing career. The English Cricket board however have continually expressed the fact that they are not dependent on any one player. With Andrew Strauss at the helm of things and the ever silent but strong Andy Flower as cricket director, the England outfit seem prepared for the cricketing battles ahead.

MUMBAI: In its first ever show on Zee TV, Rajshri Productions, depicts a beautiful saga of how the incredible memories of a person?s growing up years accompany him all his life, no matter what circumstances he has been brought up in. The tender moments of love, compassion and emotions that one spends with his parents and siblings stay with us forever. Touching this sensitive concept is the show ?Yahan Main Ghar Ghar Kheli? that narrates the story of the protagonists? (played by Suhasi Dhami) love for her house and the many such memories that she cherishes in her heart. The key differentiator of the show are the beautiful songs written by Irshad Kamil (lyricist of movies like ?Jab We Met?, ?Love Aaj Kal? and ?Ajab Prem Ki Gajab Khaani?) who has also written the script. The title track by Shreya Ghoshal has already become a hit with the audiences. Another highlight of the show is the sheer lavishness and opulence depicted in the story.

Nitin Vaidya, COO, ZEEL and Business Head, Zee TV, said, ?Zee TV has always narrated stories that have touched people?s hearts. While ?Yahan Main Ghar Ghar Kheli? is an extremely heart-touching story, what we really wanted our audience, not to miss are the beautiful songs in the show. We are very thankful to ?Rajshri Productions? & ?Universal Music? for the melodious compositions and helping them reach across the nation. We are awaiting our audiences? reactions as this is for the first time in the history of television that a show has taken music launch as its introductory route.?

Sooraj Barjatya, Director, Rajshri Productions, said, ?We are very excited with the episodes and the show clearly would touch audiences? hearts as it has got a strong soul. I am very happy that its coming on Zee TV which is an Indian channel meant for family audiences, the exact kind of audience that we have been catering to all these years. The grandeur and richness of the show is breath taking and I am sure the show will attract huge response from across the regions.?

Says Rajeeta Hemwani, Vice President, Content and A&R for Universal Music, ?We have had a great association with Zee over the years, launching Aneek, the winner of SaReGaMaPa and more recently, the super success of ?SaReGaMaPa L?il Champs? in Marathi. In continuance in our endeavour to support and launch great music and take our association with Zee to greater heights, we now together launch the music of Rajshri Productions? ?Yahan Main Ghar Ghar Kheli?, the next super serial from Zee."

Starting November 17th, ?Yahan Main Ghar Ghar Kheli? will telecast Monday - Friday, 8.30 p.m. The current 8.30 p.m. how Aap Ki Antara will telecast Monday - Thursday at 10.30 p.m. thereby replacing Shree which will go off air
 

MUMBAI: Celebrated movie critic Omar Qureshi gives his opinion on the latest movies. Starting with ?Tum Mile? from the Bhatt camp; the film is set against the backdrop of the floods in Mumbai in 2005. The movie will certainly strike a chord with Mumbaikars (citizens of Mumbai) as the deluge had an impact on many a life in the city. The lead roles played by Emraan Hashmi and Soha Ali Khan sure make an interesting couple; besides, the music from the film has been ruling the charts with their soulful rendition.

The best of fairytale romance is here to stay? ?Aao Wish Karein? stars Aftab Shivdasani and his love interest played by the pretty Aamna Sheriff. The film is based on a typical fairy tale story of a twelve year old boy called Mickey. His life was picture perfect but one day, he finds out that he is adopted.

Omar Qureshi gives his take on the much hyped Hollywood movie ?2012?. Directed and written by Roland Emmerich, the film is an epic adventure about a global cataclysm that brings an end to the world and tells of the heroic struggle of the survivors. Starring John Cusack and Amanda Peet, 2012 takes the ?natural disasters foretold by ancient calendar? angle.

So tune in to ?The ZoOm Review Show? to find out which movie deserves a watch this Friday, November 13, 2009, 7:30pm only on ZoOm.