MUMBAI: P7 News Channel is the exclusive official broadcaster of Wills India Fashion Week at Pragati Maidan from 24th ? 28th October. P7 News Channel supported designer Sanjana Jon?s, she was in India to participate in the Fashion Week to ?Save the Girl Child? campaign.

?Through fashion, we want to show that saving girl child is an important issue. We want to step forth to support the unborn girl child in partnership with P 7 News Channel? said Sanjana.

"We want this important issue to come forward, this is the prime reason we are supporting Sanjana?s collection.The theme of her collection is fashion with a heart and flower motifs promise to be an important part of her line. P 7 is doing an exclusive story on her collection.? added Mr Jyoti Narain, Director, P7 News Channel.

Salman Khan, Sushmita Sen, Riya Sen & Raima Sen, Ayan Ali Bangash and a string of other celebs walked for her ‘Save the Girl Child‘ campaign.

Pearls Broadcasting Corporation signed up ace-Australian cricketer, Brett Lee as their brand ambassador for their News channel - P 7 News. Pearls Broadcasting Corporation Pvt. Ltd. is all set to make a big mark in the Indian media world with its recently launched Hindi news Channel P7 in Mumbai & New Delhi.

Talking about his association with P 7 News Channel, bowler of Australian team, Brett Lee, said, ?It is a privilege to be associated with P 7 News Channel as their brand ambassador. We share a common passion which is cricket. The channel is bringing cricket to the homes of every Indian cricket fan. I am glad to be the medium of reaching out to the cricket crazy fans of India to promote the cricketing season on P 7 News Channel. ? Mr Jyoti Narain, Director, P 7 News Channel said, ?We are happy to rope Brett Lee as a Brand Ambassador with our channel. He has a zeal and passion for cricket and love for India; and we share with our viewers.?

MUMBAI: The month-long festivities conducted by Vijay TV in lieu with the completion of 50 years of Padmashree Dr. Kamal Haasan in Indian cinema culminated in a fitting finale. The grand event attended by the biggest names of South Indian Cinema was aired as a two part series on October 12th and 13th on the channel.

As part of the festivities, Vijay TV had plied a customized bus titled ?Kamal Express? which traversed across the state featuring a photo exhibition of some of Kamal Haasan?s rare photographs. A literary event talking about Kamal Haasan?s passion for the Tamil language and a musical nite featuring two legends SP Balasubramanyam and Chitra performing Kamal?s greatest love songs were also featured.

The event was both an emotional and memorable one as the two big names of Tamil Cinema ?Ulaganayagan? Kamal Haasan and ?Super star? Rajinikanth were seated side by side revealing to the world that they are indeed best of friends. The presence of the other stalwarts of South Indian cinema like Mohanlal, Mamooty, Venkatesh, AR Rahman and Ilayaraja only added to the glitterati. The event was much awaited for both among his millions of fans and the industry.

The channel aired the property on October 12th and 13th on primetime breaking away from the regular schedule was witnessed by over 60 lakh people across the country. Vijay TV garnered a channel share of 40% in Chennai among the female audience overtaking the market leader in that time band (source: TAM; CS F 15+ABC, Chennai, Wk 42 Mon-Tue 1900-2300hrs). Vijay TV?s GRPs jumped to a whopping 346 GRPs from last week?s 193 in Tamilnadu (source: TAM, Trends by date; 30 min daypart, CS ABC 4+, Tamilnadu, All day). The event touched a peak TVR of 22.6 in Chennai (among females).

K. Sriram, General manager ? Vijay TV says ?This was easily one of the biggest events were witnessed in South India; and I am extremely proud of my team which had put together a show of this Magnitude in a very short span of time. And of course a special thanks to Mr. Kamal Haasan who was inspiration enough for us to deliver such an event . We had planned to schedule this event on a weekday breaking away from our regular schedule and it surely has worked? .

MUMBAI: BIG 92.7 FM,which is the official Radio Partner for India?s largest Businessof Fashion platform Wills Lifestyle Fashion Week organised by FDCI, has yet again brought the fashion week alive across its network through its live content from the venue.

BIG FM RJs through their continuous updates from the venue are giving a peak into the lives of the Fashion fraternity with exclusive behind the scene interactions with leading designers and models. BIG 92.7 FM listeners also have a chance of winning exciting shopping voucher by Wills Lifestyle by participating in the interesting fashion trivia contests ? Fashion Ka Jalwa, On Air.

As fashion and style permeates into the ethos of Indian consumers, the association with brands is growing. India?s biggest business of fashion event, Wills Lifestyle India Fashion Week offers various networking, marketing and brand building opportunities for the designers who have worked diligently towards putting their collections on the runaway and exhibition areas. The fashion extravaganza, which started on 24 October 09, will continue till 28 October 09.

Speaking on this partnership, Ashwin Padmanabhan, Station Director - BIG 92.7 FM Delhi said, "We are extremelyhappy beinga part of the biggest and the most extravagant fashion event Wills Lifestyle India Fashion Week for yet another season. Through BIG 92.7 FM we plan to make this niche event reach out to our listeners across Delhi and the country. This is a great opportunity for our listeners to interact with and learn from the best designers in the country on what?s in at this moment.

At BIG 92.7 FM, we believe in not only entertaining our listeners but also impacting their lives positively and throughour association with Fashion Week, I believe; fashion at its best in the country will become a part of our listener?s lives - Suno Sunao, Life Banao!"

MUMBAI: The most awaited musical extravaganza of the Television industry has finally concluded with a nail biting, nerve - racking finish. Among the three finalist - Hemant Brijwasi from Mathura was declared as the L‘il Champ by millions of viewers across the globe.

No. of Votes secured by the contestants:-

• Hemant Brijwasi -
  
• Shreyasi Bhattacharya -
  
• Yatharth Rastogi

There was a tremendous sense of euphoria during the mega event which went Live from Andheri Sports Complex, Mumbai. The three finalists - Hemant Brijwasi, Yatharth Rastogi and Shreyasi Bhattacharya, after a four month grueling session fought their last battle to outwit each other tonight. This momentous event was attended by not only dignitaries from the film, television and political world but was also graced by superstar Salman Khan, Ajay Devgan and the gorgeous Asin. The cast of London Dreams along with producer Vipul Shah felicitated some of the wonder kids of the contest. A special mention must be made of a special delegate from Guyana Mr Manzoor Nadir, Minister of Labour, Human Services and Social Security, who especially wanted to be a part of L‘il Champs as the show is extremely popular in Guyana.

Commenting on the finale, Mr. Nitin Vaidya , COO, Zee Entertainment Enterprises Ltd & Business Head, Zee TV, said, "Hero Honda Sa Re Ga Ma Pa L‘il champs is the search for concealed talent and best voices among kids beyond the boundaries of class, caste or creed. The program has a wide range of viewers and is being telecasted in 165 countries. Zee TV Saregamapa exemplifies the belief that India is power house of raw talent just waiting to get that ideal platform to showcase their skill and competence."

Adding further Mr. Vaidya said, "Our esteemed mentors, Abhijeet Bhattacharya and Alka Yagnik have nurtured the participants to an extent that will hold them in good stead all their lives. With Hemant Brijwasi‘s victory, Sa Re Ga Ma Pa L‘il Champs has lived up to its reputation of offering talented singers to the music fraternity. Zee TV is proud that Sa Re Ga Ma Pa discoveries have become brands by themselves and are now ruling the music industry."

Apart from the scintillating acts by the 3 finalists, the evening saw some dazzling performances by the participants of Hero Honda Saregamapa Mega Challenge (the next series of Saregamapa which will succeed L‘il Champs). Mentor Abhijeet Bhattacharya and Alka Yagnik also wooed the crowd along with the super talented kids of L‘il Champs. Ankita Lokhande, the actor who shot to fame as Archana of Pavitra Rishta and Rubina Dilaik who is popular as Radhika of Choti Bahu performed on the latest hip shaking numbers of Bollywood. Last but not the least was of course Dance India Dance winner, handsome hunk Salman who set the stage on ablaze with his high voltage performance.

MUMBAI: On Your Call this week, come face-to-face with the successful investment banker, a super-woman and a trail blazer in every sense of the word Naina Lal Kidwai, the first Indian women graduate from Harvard University and HSBC India?s Country Head.

This show which gives viewers the chance to be on the anchor?s seat and ask questions to the special guests has Naina in for a pleasant surprise when she is joined by her long time friend, Director Mira Nair and Amal Ganguly, the person who gave her the first job at PWC.

She also talks about her confidence in the Indian economy, the challenges that are still to be met by the Indian banking industry and the need to go back to basics as a lesson from the financial crisis. She goes on to add that excessive pays have to be looked at carefully and should be in tandem with the rest of the staff and performance of the company.

Replying to a question from banking professional Meera Sanyal on ?why should a woman become more male in a man‘s world?, Naina says that ?it is not essential to be the one with the boys? and one can be entirely be female by creating her own identity and walking a very conscious path?.

In a freewheeling chat with Anchor Sonia Singh, she talks about her formative years, her supportive family and her passion for handloom sarees. Disclosing that her work pattern used to irritate her daughter initially, she goes on to state that she managed this situation by getting her daughter more involved in her work.

She also talks about her liking for music, especially the ones her daughter listens to. Catch this and much more on Naina Lal Kidwai?s life, her journey and her views on the Indian banking sector on Your Call at 9.30 pm this Sunday, 25th October only on NDTV 24x7.