MUMBAI: In yet another pioneering initiative, IDEA Cellular, one of the leading telecom operators in the country has launched a special compilation of Health Music, in association with the Indian Music Academy (IMA), titled the ?Walking Ragaas?. The music album is a collection of various Ragas and Vedic mantras which have been proved to be good for physical health of listeners.

In line with the IDEA brand campaign titled ?Walk When You Talk? based on the theme of Health & Fitness, the new music album consists of eight different tracks derived from the mantras of the Vedas. This music is considered good for vital physiological functions of the body, and overall physical health of listener, especially when heard while walking.

Morning walkers, music lovers, health conscious individuals, and all those who have always aspired to be in good health but are unable to indulge in a regular fitness regime, now have a musical route to fitness!

Launching the Health Music, Mr. Pradeep Shrivastava, Chief Marketing Officer, IDEA Cellular, said, ?Music is Universal and appeals to a wide range of audience. IDEA has a close association with music and is committed to the cause of music promotion amongst the Indian audience. The launch of Health Music, in association with the Indian Music Academy, is yet another initiative to connect with people in a manner that is acoustically exciting, and conveys the IDEA brand message of Health & Fitness. I am confident that this music will generate euphoria amongst listeners, and will gain popularity for its rich content that has the capability of enhancing physical health?.

According to Durga Jasraj, Spokesperson, Indian Music Academy, ?The music of this album that spans for about 45 minutes is being created especially for fitness enthusiasts. The first audio track of the album features a particular mantra from the Upanishads which improves the breathing in human beings. The subsequent tracks have been created keeping in mind the increased tempo of brisk walking along with other body functions. The tracks have been weaved in consultation with the fitness experts while maintaining proper synchronizations in tandem with the rhythm and harmonics.?

The new Music album from IDEA and IMA is a compilation of eight songs which are effective in stimulating the mind and body of listener. Celebrated composer Shaarangdev, has used rhythm and harmonies that match the rhythm and pace of the listener?s heartbeat during various stages of a walking regime, thus creating a holistic experience for those looking for something more from their exercise regime. Alongside these are chants and mantras that have been selected from the Upanishads specifically for their healing powers and have favourable effect on the human body, especially in curing various ailments

Besides the ?introductory song?, the CD also has tracks titled ?The Journey Begins?, ?Pulse?, ?Ideas in Harmony?, ?Divinity in Motion?, ?Cosmic Groove?, ?A Step Beyond? and ?Gravity?.

Songs from the ?Walking Raagas? can be downloaded by IDEA subscribers from the dialer tone multi modal number 56787. IDEA subscribers can also listen to the Music on Idea Music Station. The health music CD will be available soon at all leading music outlets across the country for just Rs. 180.

MUMBAI: The India Aviation Industry, merely two years back, was one which held great potential to attract investors and the biggest aviation companies of the world to woo India‘s aviation biggies. But the industry witnessed a drastic sprawl in past one year. Cut to present, things have drastically changed and the experts blame not only companies but also with the civil aviation ministry and their policies largely responsible for the situation.

As the aviation industry struggles to get back to the pace, NewsX examines the fading sunrise industry with a panel of experts in a special half hour programme called AVIATION GROUNDED!

At a time when the world is slashing it to support the meltdown hit aviation industry, AVIATION GROUNDED! will deep dive into the various aspects such as poor infrastructure, Airport Development Fee and increase in Airport charges. The programme will also highlight the impact of the stupendous increase in ATF charges from 220 rupees per ticket in 2004 to the current taxes of 1800-3000 rupees, proving that low cost travel in India just cannot survive.

Join a panel of experts which include Kapil Kaul, CEO, The Centre for Asia Pacific Aviation, Rajiv Pratap Rudy, Ex Civil Aviation Minister and Capt.
A.Ranganathan, Aviation safety Specialist, as they discuss the industry which got grounded before the take off.

To know more, tune in to AVIATION GROUNDED! Tonight at 8:30 PM only on NewsX.

MUMBAI: In its journey of empowering India through India First Campaign, Zee News has garnered the support of the ONGC Durand Cup Football Society, the oldest tournament of Indian Army in the country for the campaign. Conceptualized to live up to the vision of Mahatma Gandhi?s ?India of my dream?, India First is yet another endeavour from the Zee News stable to encourage and inspire millions of Indians to believe in themselves and pledge to work towards the betterment of the country.

To spread the message, Zee News organised a friendly match between the members of the Indian Army and select players from the teams playing in the tournament with the kids from NGO ?Prayas?. The channel also organised an oath taking ceremony and invited people to become partner in this endeavour.

More than a century old, the ONGC Durand Football Tournament is the most prestigious football tournament in the country and adds to the glory of the Indian Army. Zee News the country?s oldest News Channel, carry the similar legacy has pioneered the India First Campaign, which is unique initiative to unite the country.

Delighted with the association, a senior official from the ONGC Durand Football Tournament Society said, ?In the Durand Cup, people from all corners of the nation come together on the playing field with a common objective of scoring a goal. Zee News campaign ?India First? is aimed at achieving the single goal of unity, progress and prosperity of the nation. We are delighted to partner Zee News in its mission as this is an ideal set up in which both of us are working towards the single objective of India First.?

Subsequently, Zee News also conducted a signature campaign and encouraged people to pledge to make India first in all instances.

ONGC association with the Durand Cup has also been helping in promoting the spirit of sportsmanship in the country

Successfully running for over a month, the ?India First? campaign has also garnered support from noted personalities like Salman Khan, Prabhu Deva, Baichung Bhutia, Priyanka Chopra, Shahid Kapur, Suniel Shetty and many more.

MUMBAI: Keeping the momentum of blockbuster films going, Star Gold will screen Ghajini on 13 September at 1 pm in the ‘Dhamaka Premiere‘ slot.

The film is one among a series of specially chosen box-office hits to be featured in the slot.

Showcasing path breaking films, the Dhamaka Premiere slot aims at offering audiences a diverse variety of entertainment. With the premiere of Ghajini, Star Gold will showcase one of the biggest grosser of all times

The film‘s plot revolving around a man‘s journey through a series of polaroid photographs, permanent tattoos and a short-lived memory, the film boasts the performance of Aamir Khan and Asin among others.

MUMBAI: During the forthcoming festive season, Panasonic, the global technology leader has planned exciting and attractive festive offers and schemes for its customers to let their dreams come true. Panasonic has introduced a unique ?Bollywood Dreams? offer on their range of Viera PDP and LCD TVs whereby the customers can win a chance to work with Movie star Ranbir Kapoor. Panasonic has also introduced the Plasma Display Panel Z1 the World?s First 1 inch Plasma TV to revolutionise the home entertainment space, this festival. In addition to this, Panasonic is offering other exclusive festive offers to maximize the wave of excitement and joy during this festive season. To reinforce the commitment on the reliability and quality of Plasma TV , Panasonic is also offering an extended warranty on the purchase of Panasonic Viera Plasma Televisions during the festival season. The total warranty will be applicable for 3 years.

Introducing special festive offers, Mr. Daizo Ito, CEO, Panasonic India Pvt Ltd. said ?Panasonic Bollywood Dreams Offer? will bring in a never-before opportunity to all the Panasonic Viera PDP TV and LCD TV buyers to try their luck with clapboard and win a chance to share screen space with the young heartthrob of Bollywood, Ranbir Kapoor in one of his upcoming movies. Also, the list of assured gifts tailored under this offer for the customers include either a Panasonic LUMIX camera, movie pack of 50 DVDs or a designer wrist watch.?

Speaking on the occasion, Mr. H Aso MD, Panasonic India Pvt Ltd. said ?With these interesting offers unveiled by Panasonic, we intend to celebrate the joy of the festive season with our customers and connect with them more closely. We are confident that our Plasma Display Panel Z1- World?s first 1 inch Plasma TV will redefine entertainment with its distinguished and exciting features and soon find favor with the customers to become a success product story in the Indian market. We have introduced exciting range of products backed by special offers and we look forward to make this festive season more meaningful and special for our customers.?

Present on this ocassion Mr. Manish Sharma ? Head Marketing added that the consumer offers are targeted to differentiate Panasonic offer to consumer from the rest. Idea is to link the offer with aspirations of our target customers. Besides the Bollywood Dreams offer, with every purchase of Panasonic Refrigerator, Washing Machine consumers will get a free Dinner set, and along with Air Conditioners they will get a free Strolley Bag to enjoy the festive celebrations.

The customers will be able to avail these offers from September 12th, 2009 to October 25th, 2009 through Panasonic Authorised dealers across India.

Panasonic unique festive offers will continue to add festive fervor to the lives of its customers. The company is looking forward to add more excitement with introduction of attractive festive offers and schemes for its customers.

MUMBAI: He weaves magic with his musical notes and brought about a revolution in the entire music industry with his song ?Breathless?. ?A Journey like Never Before?, this week, brings the ace musician, Shankar Mahadevan who has changed the way Bollywood music sounds!

In this episode, Shankar Mahadevan expresses his love for his wife Sangeeta by dedicating the song ?Tum Ho Toh?. Also on the show, watch his sons Siddharth and Shivam share some secrets about their dad.

Tune into Fly Kingfisher presents ?A Journey Like Never Before? to have a sneak peek into the life of talented singer and music composer Shankar Mahadevan on 12th September, Saturday at 8.30 pm with a repeat telecast on following Sunday at 10:30am and 5.00 pm only on NDTV Profit.