MUMBAI: BIG 92.7 FM partnered with agencies Maxus and TME to create winning solutions for their clients Nokia and Parle G respectively at the recently concluded EMVIES 2009. Both agencies engaged audiences through BIG FM‘s holistic offerings, tapping relevant consumers through extremely innovative and novel offerings. Maxus won a Silver for its entry Nokia 5800 Xpress Music - Nokia Recreates the famous ‘Midas Touch‘ and TME won a Bronze for the RJ Marathon - Genuis V/s Guinness!!!

When Maxus was putting together their comprehensive plans for the launch of their extremely successful, NOKIA 5800 EXPRESS MUSIC, they were approached by the extremely adept and creative Integrated Sales team at BIG 92.7 FM which proposed solutions providing an experimental platform using the synergy of radio and activation thereby eventually creating thousands of virtual RJs sharing their choice of music with BIG 92.7 FM listeners. The Team recommended an on ground activation spread across 6 cities of Delhi, Mumbai, Bangalore, Kolkata, Hyderabad and Chennai involving high levels of interactivity and opportunities for product sampling, while communicating the propositions of Touch-Play and Share. A 7 feet tall replica of the phone was created, whose touch screen allowed customers to witness the same features of the phone, first hand. Customers could touch the phone replica and engage with functions that were similar to that of the actual phone and offering a similar interface. Shows were hosted live from the outdoor broadcasting where listeners could select a song from the phone and give a dedication live on air. The entire activity was a huge hit and the award that the innovation won, only goes to prove the same.

With the crystal clear brief to promote Parle G for mental ability and physical stamina, the team brainstormed on options and recommended the very interesting RJ Marathon in the cities of Mumbai and Chennai. The award, aptly titled Genuis V/s Guinness and winning the Bronze, saw the RJ‘s host marathons with non stop RJ‘ing. RJ Dheena entered the Guinness Book of World Records by RJing for 168 hours non-stop, a feat, never attempted successfully before. The entire city came together to support the jocks and showcasing in all interactions with press, listeners and families were the Parle G biscuits, energizing the RJ at the turn of every hour.

In addition to the above 2 awards, BIG 92.7 FM also partnered with Maxus for their bronze winning campaign for Vodafone - six held captive on one frequency and with Madison Media Infinity for the Silver won for Saffola Life - Listen to your Heart. Both these campaigns with multiple radio stations.

Speaking on the occasion Praveen Malhotra, Sales Head - BIG 92.7 FM, said "BIG FM offers great solutions to brands to innovate through our integrated solutions offerings. In fact, we have a dedicated Solutions Team that offers Clients innovative and out of the box ideas for brands to partner with. We are very happy that the media agencies have been recognized for the good work and this only validates the fact that BIG 92.7 FM offers clients the best solution options for their requirements. We look forward to servicing Client requirements and treating them to BIG service only on our network."

MUMBAI: India‘s leading FM channel, Fever 104 FM celebrates the spirit of Ganesh Chaturthi with its valued listeners in Mumbai and Bengaluru.

In Bengaluru, Fever 104 FM partners for Bengaluru Ganesh Utsava. The Bengaluru Ganesha Utsava is the biggest musical and cultural festival of its times. Listeners can now tune into Fever 104 FM and can catch all the live action from 23rd August to 3rd September. The extravaganza will be celebrated with live performance from artists like Kavita Krishnamurthy, Jagjit Singh, Kunal Ganjawala, Raghu Dixit, Rajesh Krishnan, Gurukiran and Pt Hariprasad Chaurasia.

In Mumbai, Fever 104 FM has planned a number of interesting contests, one of them being Fever 104 FM and Star Majha association bringing about an exciting on air segment on ‘festive delicacies & sweets‘ adding up to the festive mood and excitement for the listeners. RJ Medha from Fever 104 FM can be caught on Star Majha, judging the Mahapandal contest. This is further accompanied by a special on air contest called ‘Mumbai ka Asli Raja‘ hosted by RJ Rishii in the evening drive whereby listeners will be tested on their knowledge for 108 different names of Ganesh ji. The lucky winner will get Bajaj Platina.

As a part of the activity, Fever 104 FM has also undertaken an initiative for spreading awareness about Swine Flu. Face masks are distributed at major pandals protecting people from Swine Flu. People can now enjoy the festive season without any fear and apprehension.

Announcing Fever 104 FM‘s Ganesh Chaturthi celebration plans, says Neeraj Chaturvedi, National Marketing and Promotions head, Fever 104 FM, "Ganesh Chaturthi is the biggest celebration in Mumbai and Bengaluru. At Fever 104 FM, our endeavor is to be a part of all important occasions relevant for our listeners. In Bengaluru, we have partnered for the biggest ever Ganesh Chaturthi Music festival and in Mumbai we are doing interesting contests for our listeners to help them make the most of this festive season. I hope that our listeners will take active part in these celebrations. Fever
104 FM wishes everyone a very happy and prosperous Ganesh Chaturthi!"

MUMBAI: UTV World Movies has been on an absolute roll. In a bid to provide the best of world cinema to its viewers, UTV World Movies presents "AMELIE" as the movie of the month on August 29, 2009 at 8.30 pm. Oscar nominated French comedy directed by Jean-Pierre Jeunet has 51 wins and 46 nominations to its credit. Amilie is one of those films that has garnered immense popularity in India and has a huge loyal following in India.

Amelie is a simple girl with simple pleasures in life. Be it skipping stones in a canal or guessing how many people all over Paris are having orgasm at the same time!! Amelie‘s uncomplicated life takes a turn when she successfully resolves to the mission of making others happy. The entire movie from then on is a deliciously funny spiral as Amilie‘s matchmaking and mending schemes multiply in twists, turns and complications.

The movie features Audrey Tautou, one of the most well-known and celebrated French celebs. Her portrayal of Amelie, which won her countless awards and fan following, is one of the most unusual female performances in cinema. Her recent performance in The Da Vinci Code also won her numerous accolades. Audrey is now the face of the renowned perfume brand Channel No 5.

This French Blockbuster won four Cesar Awards (including Best Film and Best Director), best film at the European Film Awards, two BAFTA Awards (including Best Original Screenplay) and was nominated for five Academy Awards.

Speaking about the film, Manasi Sapre, Programming Head, UTV World Movies said " Droll humour, whimsical situations, an absolutely charming protagonist , Paris as never seen before and an array of typically French characters: Amelie is an absolute winner. UTV World Movies is proud to present this hilarious and adorable romantic comedy which has gone on to become one of the biggest worldwide hits".

TUNE INTO UTV WORLD MOVIES ON AUGUST 29, 2009 at 8 30 pm, TO WATCH THIS FUN YET EMOTIONAL MOVIE

MUMBAI: Visual Computing Labs (VCL), a division of Tata Elxsi Ltd and a leader in the animation and visual communications industry today announced that it has successfully delivered special effects in the television commercial (TVC) for Kellogg?s? latest offering in the market- Honey Loops .

Directed by ace ad film director, Mintoo Singh of Classic Films, the TVC shows a cute little honeybee as the central animated character along with a little girl who takes the viewers through the process of manufacturing ?Honey Loops?. The entire commercial is set inside a beehive and is a take off on the hugely popular song from the movie Billu Barber, ?Hit Hit Soniye?, with a swarm of bees grooving to it in the background.

VCL designed one huge set with various levels, each to depict the separate stages of the manufacturing process. Once the set was designed and built, the choreography was shot by Mintoo and then reproduced in animation.

Speaking about the creation of the commercial, Mr Suhael Merchant, Animation Director Visual Computing Labs, Tata Elxsi Ltd said, ?The use of animation in children?s advertising is not uncommon. However, with it comes the challenge of creating something unique and interesting in order to build that connect and get them captivated to the ad and thereby the product. Our FX team worked out some super yummy looking honey which would be flowing from various levels. This was a crucial element of the film and one that we had to get right. Lighting wise everything was needed to look warm and honey like, as well as cute and clean.

?All in all our team really pulled off all the requirements beautifully- be it the set creation or the various textures and even the lighting and SFX of the honey. The choreography of the complicated dance steps was challenging. Mintoo Singh?s input on every detail at every step of the commercial was crucial to achieving what we have in this beautiful commercial. He worked closely with us to make sure that we achieved exactly what the brief was and I am very happy to say that the end result outdid our expectations!?

Since its inception VCL has successfully delivered fully animated TVCs (2D and 3D) for both Indian as well as global customers, the latest being the Himani TVC for the production house, Equinox. VCL won the FICCI BAF award this year for executing outstanding visual effects in Himani Fast relief TVC in the category of ?Best VFX in a commercial?. The division, in order to strengthen its foothold in the TVC arena has set up a dedicated team to work in tandem with TVC production houses, advertising agencies and end advertisers globally.

Last year, in addition to the Himani Fast relief TVC, VCL also executed a major project for ZEE TV. ZEE wanted to change the ID of their flagship channel for which VCL conceptualized, designed and produced the entire ID.

VCL has worked for well-known ad agencies and independent ad filmmakers in the past. Its portfolio includes advertisements for Cheetos, Pillsbury, Huggies, Fanta, and MSN Messenger, besides two Coke commercials for overseas audiences. The division has also worked on projects for Sony Pictures Imageworks, Lions Gate, MGM and Digimation.

MUMBAI

: This week on I?m Too Sexy For My Shoes, get a peek into the mix n match trend that is synonymous with the boho-chic look found on budget fashion streets across the country? from Janpath in Delhi to Colaba Causeway in Mumbai to Raghunath Gali in Benaras. Tune in as designer Krsna Mehta takes us through the story of prints; designer Nida Mahmood teaches the art of do-it-yourself prints? and of course, NDTV Good Times? in-house fashion consultant Mohan Neelakantan dresses up Ridhima Kapoor the mix and match way!

Don?t miss this fascinating Mix n Match special of ?I?m Too Sexy for My Shoes?, on August 28, 2009, Friday, at 9:00 pm with repeat telecast on the following Sunday at 2.30 pm only on NDTV Good Times.

MUMBAI: Sach Ka Saamna has witnessed many startling truths of celebrities and non-celebrities but the upcoming episode has quite a hatke personality Laxmi Narayan Tripathi. A renowned activist Laxmi, an epitome of grace and courage faces the truths on the show with much aplomb. Watch the soul stirring and inspirational episode of a person who defied the conventional norms and tread her own path, this Wednesday, Thursday and Friday, August 26th, 27th & August 28th @ 11.00pm only on STAR Plus. Does anyone in your family address you as a man when you are at home and as a woman when you are in public? If it was your parent?s dying wish would you leave the hijra community and live as a man? Laxmi faces a volley of questions from the courteous host Rajeev Khandelwal and emerges a strong willed person who has risen against all obstacles in life.

Spokesperson for the kinnar community, Laxmi reveals a lot of truths about the life that the members of the kinnar community lead. A confident and articulate Laxmi, outpours the struggle she had to go through in life and how she emerged as a strong personality of guts and vigor. Sach ka Saamna brings to the fore the multifaceted persona of Laxmi, from running an NGO named Astitva to standing up for the rights of her community, Laxmi accepted herself as she is and worked her way to carve a niche for herself.

After being successful in 23 countries worldwide get ready to witness one of the most popular shows in the world for the first time in India as SACH KA SAAMNA, on every Monday to Friday at 11.00 pm only on STAR Plus.