MUMBAI: LIVE INDIA - The 24 Hours National Hindi News Channel emerges as one of the strongest contender and preserved rank 4 in the second consecutive week in Mumbai market. Recently, leaving behind the existing players like IBN 7, Zee News, NDTV, Samay and News 24 persist to notice the remarkable performance of LIVE INDIA in Mumbai in Week 32 and 31.

In second continuous week, Television Audience Measurement (TAM) data for the Week 32 in Mumbai CS 15+ showcased LIVE INDIA as one of the leaders among Hindi News Channels. LIVE INDIA ranked No. 4, followed by IBN 7 at No. 5, Zee News at No .6, and NDTV India at No. 7.

Week 32 and 31 has been good weeks for LIVE INDIA. The GRP figures stood at 16.3 and 15.2 for LIVE INDIA, 13.4 and 12.0 for IBN 7, 11.9 and 13.9 for Zee News & 11.9 and 11.2 for NDTV India in Mumbai respectively. As far as Channel Share of Week 32 and 31 is concerned LIVE INDIA garnered 8.5 and 8.3, IBN 7 at 7.0 and 6.7, Zee News at 6.3 and 7.7, & NDTV India at 6.3 and 6.0 respectively.

Sudhir Chaudhary, Editor & CEO, Live India and Mi Marathi says, "We believe that progressively we will definitely grow in terms of content as well as ratings. Very soon we will have more innovative and interactive serious news based programs to strengthen the channel further and I am sure we will then be able to grab more market share. As far as competition amongst channels is concerned, we believe that competition always helped in improving the content of the channel."

"LIVE INDIA‘s key programs like- Point Blank, Ye Desh Hai Mera, Live Care, Fit Rahega India, India Prime, Live Special, Kal Aaj or Kal, Live Taare, exclusive interviews with renowned celebrities, extensive coverage of various big events and Breaking News are wholeheartedly appreciated by the viewers of Mumbai. LIVE CARE is a recently launched special news series through which LIVE INDIA is trying to support the social cause. We firmly believe that its time to give it back to society & nation whatever support and values we have got from the society. Our prime focus is on Aam Aadmi and seriousness towards his/ her social issues which result the gaining of numbers week by week."

LIVE INDIA has pioneered the creation of memorable experiences not only for its viewers, but for all those who have supported the channel in its endeavors. In regards to the road ahead, LIVE INDIA is going to be more aggressive with some fresh content of responsible journalism. The focus would be to be Aam Aadmi driven news channel.

MUMBAI: After a hugely successful first year which raised over Rs. 2 crores to light up 50 villages in India for TERI?s ?Lighting a Billion Lives? project, NDTV and Toyota are ready to roll out the second wave of their ?Green Campaign? which includes the 24 hour nonstop television programming ?Greenathon?. The second year encourages every citizen to adopt simple yet compelling causes, like ? Say No to Plastic Bags; Save Water; Plant a Tree; Get Rid of Air Pollution; Save India?s Coastal lines & Save the Rivers ? enabling them to create a cleaner and greener tomorrow. Actor Priyanka Chopra will play a key role as the campaign ambassador in this initiative.

These mini-campaigns will culminate into Greenathon, a 24-hour non-stop live television programming across all NDTV channels dedicated to improve the environment, like the previous year. With the aim to garner public support, NDTV will telecast documentaries on each of the mini-campaigns, organise on-grounds events, clean-up drives and signature campaigns. Citizens will be encouraged to donate financially and contribute with ideas for the cause on green.ndtv.com. This campaign will make use of different media platforms like TV, internet, paper, mobile, radio to reach across to the widest audience possible.

Speaking on the occasion, Dr. Prannoy Roy, Chairman, NDTV Ltd, said, ?From the smallest individual to the highest level of government, each one of us has to take action to minimise future harm to the environment. NDTV and Toyota, through the Green Campaign have taken the responsibility to initiate a nationwide movement for people to take the green pledge and do every bit to stop further harm to our environment. The staggering response we received in the first year from our viewers and people from all walks of life only makes our belief, to effect a change, much stronger. This year too, we strive to continue our efforts to reduce our carbon footprint through actions that will make a difference.?

Pledging her support as the Green Campaign?s ambassador, Priyanka Chopra added, ?The environment needs our attention?now! Every little effort we make as individuals will grow into a nationwide movement that will ensure that we collectively arrest the damage being done to our environment. With NDTV?s initiative, we hope to raise awareness about the simple solutions that can affect a big change. I?m very proud to be a part of this initiative and I hope, together, we are able to take on the responsibility of continuing a collective action to preserve our environment.

Commenting on the initiative, Mr. Jairam Ramesh, Minister for Environment and Forests said, "The issue of global warming needs a nationally coordinated response that is both conscientious and sincere. While environment is an area where our society is active, there is still a need for a nationwide effort to educate our people to use our depleting resources more efficiently. NDTV & Toyota have come together to take up this huge challenge and their efforts combined with the participation of the Government, concerned individuals, educational institutions and civil society groups, will help expand our green footprint and secure the planet for our future generations?

Dr. RK Pachauri, Nobel Laureate for Peace Prize 2007, Director General TERI and Chairman IPCC who has lent his support to this campaign since its launch, commented, ?We need to start worrying about the environment and ensure that some of the damage can be reversed. I believe India must lead in bringing about this revolution and hope that this Green Campaign is only the start of something that will really spark the beginning of a movement. The first year of this initiative was really an inspiring experience. The atmosphere at the Greenathon was absolutely electrifying with response from everyone, people phoning in, stars, prominent industrialists and leaders from all walks of life. It is wonderful to see this partnership flourishing between NDTV and TERI and we look forward to the second year with a great deal of interest and enthusiasm.?

Mr. Hiroshi Nakagawa, Managing Director, Toyota Kirloskar Motors added, "In today‘s times, it is vital to integrate corporate philanthropy into core business strategies. After all, saving energy and reducing waste contributes to the well being of the organisation, its employees and to the society at large. At Toyota, our highest priority is to ensure that our operations are in harmony with both the environment and society. We are proud to carry forward our association with NDTV into the second year of the Green Campaign and look forward to promote the cause of the environment.?

?NDTV-Toyota Green Campaign? with the premise ?Open up Tomorrow, Today?, is a three year nationwide environment campaign that aims at creating awareness about issues that threaten the future of our planet. The campaign received an overwhelming response from India?s leading corporates, top Bollywood stars, musicians, environmentalists, NGOs and educational institutions who showed their solidarity towards the cause by participating in various clean up drives, marathon and entertaining the audience round-the-clock with their performances as part of the Greenathon, the 24 hour nonstop television programming. The money raised through this effort was donated to TERI?s ?Lighting a Billion Lives? project, solar powering villages across the country. Some of the generous donors for the campaign who adopted villages last year were Shilpa Shetty; Shahrukh Khan and Billu team; Lalit Modi; Yuvraj Singh; Sanjay Dutt

and family; Preity Zinta, Nokia; Coca-Cola and, Aarav, son of actor Akshay Kumar.

MUMBAI: Shahid Kapur in an exclusive interview with Music India, talks about his upcoming movie ‘Kaminey‘ & shares how it is a different film than the movies that are being made today in Bollywood.

Shahid begins by talks about his double role in the film, of twin brothers named Charlie & Guddu. Both have a speech defect, Charlie lisps as he speaks whereas Guddu stammers. They are as different as chalk and cheese, and they can‘t stand the sight of each other. He further reveals how it is one of the best roles that he has done so far & is fortunate that the director of the film i.e. Vishal Bhardwaj offered him this role to play. He further goes on to say how the track from the film named ‘Dhan Ta Na‘ has already gathered a huge fan following not just in India but also abroad. Shahid reveals how the entire movie is about ones inner self & that actually makes us what we are i.e. ‘Kaminey‘. He further goes on to say how difficult & challenging it is to play a double role & how he made a conscious effort to not be evidently different (look or expression wise) but to be two different characters.

He also speaks about his co-star in the film, Priyanka Chopra who has done a brilliant job while playing her character ‘Sweety‘ in the film. Also how she approached the role in a mature way knowing for a fact that Shahid would be occupying much more screen space than her as he is playing a double role.

Shahid further talks about characters without which Kaminey wouldn‘t be complete like ‘Bhope‘ played by Amole Gupte who is a small time gangster turned rouge politician; he fancies himself as the Messiah of the slums; a ‘Son of the soil‘, his rabid racism and free for all vandalism has earned him his true reputation. Carlos Paca plays the character called ‘Cajetan‘ who is a rebel mercenary who will not flinch to pile up corpses to get what he wants. His deathly eyes can inspire fear in the bravest of men. Chandan Roy Sanyal plays the character of Mikhail who is wild and reckless; nobody can take this young colt. Mikhail dreams of being a bookie along with his best friend Charlie. The type of guy who acts before he thinks, then lives to pay for the consequences.

Shahid Kapur shares that ‘Kaminey‘ will be very entertaining, as it is the first of its kind to be experienced by Bollywood.

MUMBAI: Fever 104 FM, Delhi?s popular FM station announced an exclusive opportunity wherein listeners got a chance to meet Shahid Kapoor, lead actor of the forthcoming ?Kaminey? at the Fever studios in New Delhi.

Announcing the promotion, Mr. Neeraj Chaturvedi, National Marketing Head- Fever 104 FM said, ?We are extremely happy to host Shahid Kapoor in our studios. Giving our listeners the chance to meet one of the hottest young stars in Bollywood is extremely gratifying. It is always our endeavour to create exciting opportunities for our listeners and at the same time creating innovative programming that is engaging and rewarding?.

DJ Lokesh interviewed Shahid Kapoor about his role in the movie and the experiences of working with Priyanka Chopra. In a twist, the entire interview was given by Shahid Kapoor in the movie?s trademark lisp creating a fun on-air experience for our listeners.

Fever 104 FM also formulated a unique contest for its listeners in Delhi. Through ?Kaminey contest?, Fever 104 FM once again reinforced its promise of giving its listeners the most engaging and entertaining experiences. Under the initiative in Delhi, Fever 104 FM selected 5 lucky listeners on the basis of a special on-air contest.

The contest tested listeners on their lisping skills, one of Shahid?s roles in the movie. As a part of the contest, listeners were given sentences to convert into Shahid?s lisp in an interesting Rapid fire round. For instance, one of the answers given by the winner of the contest was ?Kaisa filfala hai ye Salman aur feekh kabab ka? which was actually ?Kaisa silsila hai yeh Salman aur seekh kabab ka?

The winners of the contest were given an opportunity to personally meet and greet with Shahid Kapoor. In addition to this they also got CD?s, Fever mugs and Posters signed by Shahid Kapoor. The names of the winners who won the contest are: a) Sanjay b) Amarjeet Gabba c) Pankaj d) Sumeet and e) Sidharth.

MUMBAI: The MCCS group has partnered with Youtube to offer Star News content on their website. With this partnership, Star News now has a branded channel on Youtube - http://www.youtube.com/starnews.

Within the first few weeks of the launch, Star News has already become the number one partner channel clocking more than a million views. MCCS plans to shortly launch their other TV channels on this platform.

The partnership reflects MCCS‘ move to increase its reach through new partnerships, and to bring new audiences to its network. Clips of latest breaking news

, events and happenings are updated on the channel.Special shows of Star News like Sansani, Saas Bahu Saazish, Khabar Filmi hai are featured in the Playlists thus enabling the user to access his favorite programmes with ease.

Gautam Anand, Head of Content Partnerships, YouTube, Asia Pacific says "Star TV is a recognized brand across Asia and we are excited to have Star News as a partner in India. We‘re committed to providing a broad range of content to our users and this partnership strengthens our offering further. We look forward to working with the team at Star News."

Ramakrishnan Laxman, Head New Media Business says "We are excited with our partnership with Youtube and are happy that our position as the number one news network in the country has also been reaffirmed on Youtube by becoming the number 1 news channel on Youtube."

Media Content and Communications Services (MCCS) India pvt ltd is a Joint Venture between Star India pvt Ltd and the Ananda Bazar Patrika group. The group runs 3 channels Star News in Hindi, Star Majha in Marathi and Star Ananda in Bengali.

MUMBAI: Corporate Voice | Weber Shandwick, one of India?s leading public relations consultancy, today announced an expanded national management structure. Atul Ahluwalia has been elevated to be the President and Dilip Yadav to be the Executive Vice President of Corporate Voice | Weber Shandwick, India. Along with CEO India, Shiv Reddy, they would form a National Leadership Team. Following this, Pradeep Wadhwa has been elevated to be the General Manager for the agency?s Delhi operations.

Based in Delhi, both Atul Ahluwalia and Dilip Yadav joined the agency during its formative years, and have been instrumental in the growth of the agency through the years.

Commenting on the appointments, Shiv Reddy, Chief Executive, Corporate Voice | Weber Shandwick said, ?Over the years, our agency has grown rapidly and has become a centre of excellence and globally acknowledged award winning work in public relations. As business leaders at our largest operation in Delhi, both Atul and Dilip have made an immense contribution to this success, Atul with his great traction in leading new business pitches and passionate involvement with key clients, and, Dilip with his rather uncommon ability to intertwine strategic and tactical prowess.?

?An expanded national leadership team would now allow us to drive our agency through the next growth phase, offering deeper strategic expertise and introducing new services in emerging areas for the benefit of our clients nationally?, he added.

Speaking on the development, Atul Ahluwalia, President, Corporate Voice | Weber Shandwick said, ?I am truly delighted at the opportunity that my new role presents. My endeavour would be to extend Weber Shandwick?s novel advocacy approach for the benefit of our clients nationally, and introduce an expanded suite of services and grow our network in India.?

Added, Dilip Yadav, Executive Vice President, Corporate Voice | Weber Shandwick, ?The discipline of public relations is going through an exciting phase with rapidly evolving media dynamics. This requires new thinking and new solutions. In my new role, I am looking forward to blend our legacy knowledge with new thinking to offer in-line communication solutions to our clients that cut across platforms and networks?.

Atul Ahluwalia joined Corporate Voice | Weber Shandwick when the Delhi office was being set up. With his astute focus on client business outcomes and strong leadership, he rose to be the Head for the Delhi branch and subsequently as the Head for North & East India operations of the agency.

Dilip Yadav joined Corporate Voice | Weber Shandwick as an Account Executive. With his passion for innovative solutions to clients, he rose through the ranks to be the Head of the Delhi branch. He has been a winner of the Asia Pacific Leadership Award of Weber Shandwick, and has led several award winning PR campaigns.

Pradeep Wadhwa with considerable experience counseling senior clients, and proven client servicing strengths, would be responsible for further consolidating and growing the Delhi branch of the agency.