MUMBAI: To spread awareness among the masses about the importance of saving and using clean water, Zee News, has announced a first of its kind campaign - ‘Saaf Pani Swastha Bharat‘.

Under the aegis of its Corporate Social Responsibility (CSR) brief, the Zee News initiative is aimed at sensitising viewers about the problems emanating from using polluted water and related protective measures for a healthy living.

Scheduled to launch early next week, ‘Saaf Pani Swastha Bharat‘ will be a 40-day drive and will be executed in three phases. In the first phase Zee News will air special stories and programming capsules to inform viewers on subjects like importance of clean water, its benefits, restoration and conservation of natural water resources and other saving methodologies. Subsequently, the channel will also focus on spreading awareness by providing insights about water borne diseases, ways to get clean water, advice from doctors etc. through programming and discussion shows in the second phase. The campaign will culminate with a series of ground events involving viewers across the country.

‘Saaf Pani Swastha Bharat‘ campaign is not the only initiative that Zee News has introduced to educate the masses. During the General Assembly Elections, the channel had undertaken a unique Voting Awareness campaign ‘Aapka Vote Aapki Taaqat‘. Aimed at encouraging and empowering the youth to vote intelligently, the campaign motivated people above the age of 18 to cast their vote judiciously. Organised across 10 important cities, campaign ‘Aapka Vote Aapki Taaqat‘ witnessed a series of informative and engaging on-air and on-ground activities. Acknowledged as India‘s biggest voter awareness initiative, ‘Aapka Vote Aapki Taaqat‘, also garnered support from Election Commission of India and the channel had partnered with important and influential bodies like Akhil Bhartiya Jan Chetna Manch, NSS and Nehru Yuva Kendra.

MUMBAI: TIMES NOW achieves yet another one-of-a-kind feat by bringing together US Secretary of State Hillary Clinton and TEACH India ambassador and film star Aamir Khan in a unique confluence moderated by our very own Editor-in-Chief Arnab Goswami. Aired through Sunday, TIMES NOW brings together the two dynamic supporters of Educational Campaigns worldwide to discuss the initiatives and their vision for education in India.

Arnab will chair the discussion as Hillary Clinton and Aamir Khan share their experiences on educational campaigns and their suggestions on how education could shape the future of the two of the largest democracies in the world. Hillary Clinton has been a long time defender of basic education rights and has been supporting campaigns to bolster secular education around the world. Aamir Khan on the other hand has been an active ambassador and volunteer for TEACH INDIA initiative. They will also interact with volunteers of Teach India & Teach for India and share their experiences with them.

TIMES NOW will telecast this mega confluence of minds exclusively at the following time:

Watch all this! Only on TIMES NOW.

MUMBAI: Startling revelation, bold exposures and courageous steps! Sach Ka Saamna presents the first celebrity contestant, Vinod Kambli, who has audaciously chosen to bare his life and confront truth in front of his family members! Vinod answers some light-hearted and embarrassing questions about his life showcasing the vulnerable side of his personality. Join our vivacious host and versatile actor Rajeev Khandelwal in this pulse racing episode on Monday, July 20th and Tuesday 21st 2009 at 10:30 pm only on STAR Plus.

As the show progresses, Vinod Kambli continues to answer tough questions with much aplomb. He plays on revealing a softer side to him that his fans have never been privy to. Host Rajeev Khandelwal with his charming personality puts across more personal questions about his cricketing career, his well known friendship with his comrade of 26 years - the master blaster Sachin Tendulkar and much more. The flamboyant and much liked cricketer fields every question with calm and composure. Sach Ka Saamna brings to the fore the emotional side of Vinod Kambli, that was well concealed by his tough exterior image.

What made Vinod lose control over his emotions, when was asked a sensitive question on Sachin Tendulkar? Will Vinod speak the truth and share his deep rooted grudges, which he has been living with till now? Laced with twists and turns cricketer Vinod Kambli confronts the truth on Sach Ka Saamna with utmost courage on Monday July, 20th and Tuesday 21st ,2009 at 10:30 pm only on STAR Plus.

MUMBAI: Until now, every new college student in the country (and, let?s face it, the world) had a 2 to 3 month period of adjustment as they learned the ropes of their new environment, where they learn how to cut the apron strings and get rid of the uniforms; when they start calling ?teachers? as ?professors?, ?timetables? as ?schedules? and ?recess? as ?bunking?. College is a pretty serious place when you?ve just joined and are trying to fit in! Get something wrong and it could set you back by quite a bit.

UTV Bindass in association with Virgin just launched Bindass Buddies on Bindass.com, the best place for any college student to quickly pick up on what they need to know about their new college, and Bindass Buddies ? their mentor and guide throughout those initial difficult weeks.

The idea for Virgin Mobile Bindass Buddies on Bindass.com was born with a single idea: ?What if we could give every scared, nervous, hesitant, unsure kid a mentor who would help them through the first two months of college and always be on call to tell them what was happening through the year?? That?s how the Virgin Mobile Bindass Buddies came to be. The Bindass Buddies are our heroes on campus ? every college has a number of Buddies who have been carefully selected for their campus knowledge, their confidence and their generous and helpful natures.

The first task of each Buddy this year is to help create the Ultimate Survival Guide for their college. 150 Buddies from more than 30 colleges in Mumbai and Delhi have been recruited and 40,000 customized copies of this guide will be distributed to fresher?s within the first week of college. Every bit of content in the guide is customized for its home college and is written by the Buddies themselves. All the content is also available online, on the Campus section of Bindass.com, where changes can be made, sections can be updated and rated by all the users. Users can also rate the Buddies, which will no doubt lead to fierce competition within this Virgin Mobile Bindass Buddies Chart for pole position.

Heather Gupta ,Channel Head Bindass says, ?Brand Bindass has always been an innovative brand. We aim to provide experiences that have never been available before and going online with an offering like this is just another example of our ongoing commitment to be as unexpected, relevant and cutting edge as possible.

According to 2008 figures (as reported by JuxtConsult), the total number of online Indians was 49.4 million. The 19-24 year age band has emerged as the ?single largest? age group of regular internet users this year at 44%. And hence this initiative came into existence.

The Virgin Mobile Bindass Buddies will also be showcased, in a specially-created series of vignettes where they will showcase life on their campus, highlighting the special USPs of each of their colleges in a typically Bindass manner. These vignettes will be played during an interactive SMS-driven music band on Bindass from 5 PM to 6 PM everyday.

Apart from being a college information resource, Bindass.com is also a great place to find viral content ?a robust entertainment section that?s updated every day with gig reports, interviews with local bands, movie reviews (done by Bindass Buddies), feature articles, interviews with stars and, of course, we have some of the biggest celebs in India blogging for us. Priyanka Chopra and Shahid Kapoor are joined by Hard Kaur and Raju Srivastav (who will be a video blogger, in fact)

MUMBAI: With Mumbai once again in the grip of the pleasant rain showers, Radio City 91.1.FM, India?s first and leading FM brand has stepped up to thank the Mumbai police for the display of their courage and bravery during the monsoons with ?Chai Garam? from July 16, 2009 to July 25, 2009 at select locations across the city.

As a part of this initiative, Radio City?s breakfast show, Kasa Kai Mumbai, urges Mumbaikars to extend their gratitude to the Mumbai Police by sending an sms City SPACE <area name and your name> to 57007. Saluting the Mumbai cops, who are busy ushering senior citizens, small kids, women and the general public in the difficult and uncertain situations during the rains, Radio City 91.1FM extends an appreciation towards their efforts over gup-shup and serving them a cup of ?Chai Garam? along with some biscuits. Radio City RJs will visit selected traffic signals and police chowkis nominated by the listeners during the show, thanking the Mumbai Police for their attempt to keep Mumbai on the smooth move.

Keeping the sprit of ?Poochenge aapka haal rakhenge aapka khayal ‘ alive, Radio City?s breakfast show, Kasa Kai Mumbai, has lots in store for Mumbai this monsoon. The successful running of City Taxi as well as the special feature of RJs celebrating at a lucky listener home with the Kanda Bhajji party, now gets warmed up by another interesting initiative called Chai Garam, where the listeners across Mumbai city vote via sms, for the local traffic cops placed at important road junctions to be relieved with garma garam chai and refreshing biscuits.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.

MUMBAI: VISLINK announces the appointment of Mr. Chris Wilson to the role of General Manager for the Asia Pacific Region.

Mr. Wilson comes to VISLINK from Millennium Communications Systems Ltd. (Singapore), where he was Director of Business Development. In addition, he has held various management and business development positions with Alcatel Radio Frequency Systems and Hong Kong Mass Transit Railway.

Mr. Wilson will be based out of VISLINK?s regional headquarters in Singapore and will be responsible for driving APAC sales and implementing regional strategies for VISLINK?s LEPS (Law Enforcement & Public Safety) business unit.

?Chris brings to VISLINK a proven track record in sales and business management for technology based businesses, and a strong history of leadership in the APAC region?, commented Mike Payne, Managing Director of VISLINK LE&PS. ?His understanding of business dynamics within Asia and corresponding technology landscape as well as his most recent local experience, make him a great asset to our business unit?s management team? added Payne.

Mr. Wilson added ?I am delighted to be joining VISLINK, a leader in the Government, Law Enforcement and Public Safety market, and a company respected for wireless communications solutions and technologies. VISLINK is highly focused on the needs of their customers and on winning major regional communications projects in law enforcement, public safety and defense.?