Red FM 'Bachaos' Mumbai For a Cause
MUMBAI: This New Year conserve energy!‘ In this day and age of severe energy wastage and crisis, RED FM in association with the International Institute of Energy conservation has undertaken to conserve the energy of Mumbai under its ‘Bachao for a Cause‘ campaign.Staying true to its Baajate Raho roots, Red FM created awareness and minimized the consumption of electricity through a unique competition amongst corporate houses across Mumbai, who were challenged to reduce their electricity consumption.
Spanning from Dec 28th- Jan 4th, volunteers from Red FM and NSS volunteers from SNDT and Smt. BM Ruia Girls College paid a visit to 55 corporate offices and distributed posters and material educating them on how to minimize their energy consumption. The competition began with the initial electricity meter recording on the 4 of January and ended with the final meter recording on the 10 of January.
Commenting in support of Red FM‘s ‘Bachao for a Cause‘ campaign, Municipal Commissioner Dr. J.M. Phatak said, "Power, oil and water are in short supply. We must conserve them."
With the BMC too stepping in to support RED FM in its endeavor to conserve energy, Anuj Singh, Station and Marketing Head, Red FM further said, "We initiated the ‘Bachao for a Cause‘ drive to spread awareness about energy conservation methods in corporate houses across Mumbai. This initiative will empower employees to avoid wastage of energy and add to the reserve pool by making a contribution to the nation‘s energy resources."
The winners will be declared on the basis of percentage reduction in electricity consumption over the previous per day consumption calculated on the basis of last one month of electricity bills. The winner will also be felicitated with a "Bachao for a Cause" trophy from Red FM.