MUMBAI: In its continuous endeavour to contribute to society, Radio City 91.1FM, India?s Leading Radio Network is observing World AIDS Day on December 1, 2007 arm in arm with Radio Cityzens across the nation. Reaching out to listeners to enhance AIDS awareness, the national FM brand is conducting a robust AIDS awareness campaign which includes community mobilization, fund raising and special programming initiatives.

The special programming line up across 14 of Radio City?s FM stations includes the airing of specially packaged informative promos and special capsules busting myths on AIDS along with on-air contests testing the listener?s health-quotient. While the stations? Radio Jockeys will cover ribbon tagging activities, awareness building camps across their respective cities through LIVE broadcasts, the stations will feature a slew of on-show guests starting right from those living with AIDS, medical experts, State Dignitaries and prominent personalities.

Commenting on the initiative, Mr. Rana Barua, National Head ? Marketing, Radio City 91.1FM said, ?As a condition looming large on humanity, every step towards HIV/ AIDS awareness counts. We, at Radio City, have always been at the fore to proactively involve our listeners and jointly contribute to the community we live in. It is very important that people realise that HIV/ AIDS awareness can not only help prevent this condition but timely identification can also help expedite the curative process.?

Radio City is involving listeners through various community mobilization and fund raising initiatives so that they too can experience a sense of having contributed to the cause of AIDS awareness. Lucknow?s Radio City 91.1FM is conducting a week long campaign called ?AIDS Se JUNG ? Celebrate Life? which started from Nov 26 to conclude in a Signature Campaign at Fun Republic on December 1, 2007. To support this mission of celebrating life, the UP AIDS Society and HIV Global Fund Project of Population Foundation of India joined hands with Radio City.

Vadodara?s Radio City 91.1FM is organizing a ?Walk for a Cause? rally on December 1, 2007 starting 8:30 AM onwards from Fatehgunj to Dairy Den Circle. Joining Vadodara?s Radio Cityzens will be RJ Priyanka (Radio City Joyride), RJ Ashish (The Radio City Breakfast Show) along with the Radio City team. The rally will also be attended by the Vadodara Police Commissioner - Mr. Priyadarshini, Collector ? Mr. Rajiv Topno and Mr. P.B. Itare, Chief District Health Officer who join in as Special Guests.

Ahmedabad?s Radio City 91.1FM is reaching out to Amadavadis to enhance AIDS awareness through a Ribbon Tagging Activity. Ahmedabad?s favourite Radio Jockeys, RJ Khushi (The Radio City Breakfast Show) and RJ Nikky (Hum Tum) will spend the day interacting with students from H.L. Commerce College and H.K. Commerce College presenting them with Red Ribbons. To add to this, Radio City volunteers will conduct a fund-raising activity at these venues where proceeds of donations from Amadavadis would go to the Gujarat State Network of People Living with HIV/AIDS.

Surat?s Radio City 91.1FM is partnering Sardar Vallabhbhai National Institute of Technology (SVNIT) and Regional Transport Office (RTO) for conducting a Ribbon Tagging Activity. Listeners can catch their favourite Radio Jockeys, RJ Khanak (City Spice) and RJ Meghna (Hum Tum) from 6 ? 8 AM at SVNIT while RJ Leena (The Radio City Breakfast Show) and RJ Rayhaan (Radio City Joyride) would be at RTO from 11 AM ? 2 PM. All RJs will interact with Surat?s Radio Cityzens and present them with Red Ribbons.

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.

MUMBAI: History is about to be created on Ten Sports, the most watched sports channel of the sub-continent, when one of the greatest ever records in Test cricket is set during the England?s tour of Sri Lanka for the three-Test series starting Saturday, 1 December.

Sri Lanka?s legendary leg-spinner Muttiah Muralitharan is just five wickets away from breaking Australia?s Shane Warne?s all-time record of 708 victims. And on the spinner-friendly tracks of Sri Lanka and against an opposition known for its weakness against quality spin bowling, it is only a matter of time before Murali reaches the milestone.

And the entire series will be live and exclusive on Ten Sports. The first Test in Kandy starts Saturday, December 1, while the second Test in Colombo starts December 9. The third and the final Test at Galle will begin December 18. Every match day, the telecast starts 10:30 am IST.

Chris McDonald, CEO, Taj Television Ltd, owners of Ten Sports, said: ?Muralitharan breaking the record of most Test wickets will be one of the most historic moments of cricket. It is a record that is going to stand for a long time, and will be remembered for years to come. Ten Sports is proud that we will be part of this magical moment of one of the greatest bowlers in the game ever.?

Sri Lanka will start with the distinct advantage of playing at home, and the only recent blip in their outstanding home record was way back in 2001 when England beat them in a Test series. Mahela Jayawardene?s team will be eager to bounce back from the recent 2-0 reverse against world champions Australia in Australia, and also to avenge their shock 3-2 loss to England in the one day internationals prior to their series Down Under.

On the other hand, Michael Vaughan?s England side has their tails up after the unexpected ODI win, but are also aware of the enormity of the task ahead.

One of the battles worth watching throughout the series will be between Murali and Kevin Pietersen, the one England star who has had a very good track record against spinners.

MUMBAI: The Mayor of London Ken Livingstone and Bollywood actor Amitabh Bachchan walk on a film set at Film City in Mumbai, 21 November 2007.Livingstone is on a week long trip to India to promote closer ties between London and India.

B4U was the only Indian channel to get an Exclusive coverage of the walk to the film set and exclusive interviews with Amitabh Bahchan , Ritiesh Deshmukh and the Mayor of London.

B4U is the only Asian channel to be a part of the delegation accompanying the mayor of London.

Watch the exclusive footage of the coverage on B4U music and B4U movies throughout this week.

MUMBAI: Taking its promise of listener interactivity to the next level, Nagpur‘s Radio City 91.1FM celebrates the comeback of the dancing queen, Madhuri Dixit in a ‘Whatte Fun‘ style! Adding excitement to the countdown of the release of the much awaited movie Aaja Nachle, Radio City has partnered INOX for INOX‘s ‘Aaja Nachle Challenge‘ - an innovative dance competition, the finals of which would be judged by Nagpur Radio City‘s RJ‘s Vicky and Tia (The Radio City Breakfast Show) on 30 November, 2007.

As part of the association, Nagpur‘s Radio Cityzens were invited to participate in INOX‘s ‘Aaja Nachle Dance Challenge‘ the auditions for which were held on 26 November, 2007 followed by two subsequent rounds. This innovative dance challenge will conclude with the Grand Finale on November 30th at the theatre wherein popular Radio City RJs - Vicky and Tia will present the winner of the competition with a sparking new TVS Scooty.

Sharing this thoughts on the association, Mr. Rana Barua, National Head - Marketing, Radio City 91.1FM said, "We at Radio City have always stepped forth to involve our listeners with the best value-added propositions one can offer. Be it the best in adult contemporary music he wants to listen to or the most exciting entertainment options, we are here to give our listener just that - a ‘Whatte Fun‘ experience!"

The First Elimination Round which was the Prop Round was conducted on November 26 followed by the Second Round on 28 November. The Final Round on 30 November, will see participants matching steps to songs from Yash Raj movies!

A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.

MUMBAI: On the occasion of World AIDS Day, BIG 92.7 FM, India?s first and Delhi?s ONLY 100 Chartbuster Station addressed the burgeoning issue of HIV/AIDS by living up to its signature brand line of Suno Sunao, Life Banao! In an innovative three-day awareness campaign, a team from BIG 92.7 FM Delhi came together to form the ?Topi Brigade? and took to the streets urging Delhites, particularly the youngsters, to Stay (HIV) Negative.

MUMBAI: Beauties from around the world will sashay, smile and squeeze into swimsuits as they vie for the title of Miss World 2007.Catch all the glamour when STAR WORLD televises the pageant live on 1 December.

Held at Beauty Crown Theatre in Sanya, China, the two-hour glama-thon will see over 100 contestants doing their best to exhibit poise under pressure. From the swimsuit parade to the evening-gown segment, the leggy lovelies will parade before a panel of celebrity judges. The contestants will also share the stage with some of the world?s biggest acts. In the past, performers such as Westlife, Il Divo, Lionel Richie and Ricky Martin have graced the event.

Reaching 140 nations and over two billion viewers, Miss World 2007 is considered the world?s biggest beauty pageant. Last year, Czech Republic beauty Tatana Kucharova earned the coveted title. Who will take home the grand prize this year?

On Sat 1 Dec at 5. 30 p.m., the world?s most glamorous goddesses steal the spotlight on Star World with the live telecast of Miss World 2007.