Mirchi goes on air from a life size laptop
MUMBAI: Music beaming was rather different at Radio Mirchi ? 98.3 FM station on 23 & 24 November as it was not telecasted from an indoor studio but from an out door studio shaped in the form of a life sized laptop placed at Bandra Linking Road??
In view of promoting Microsoft‘s anti-piracy campaign (to know more, visit www.myrightpc.com) and Lenovo‘s latest laptop model (that plays music even during hibernation), Radio Mirchi tied up with the companies and aired shows from the outdoor studio shaped in the form of a life sized 3D model of Lenovo‘s latest laptop - 3000Y410. The chirpy and charming RJ‘s were seated in the live feed studio set up in the 3D laptop model placed 20 feet above the ground that left the Mumbaikar‘s awestruck.
Mirchi fans and enthusiasts visited the studio situated at Bandra linking Road on 23 & 24 November and to catch their favourite RJ‘s, chit-chat with them and participate in various games and contests. A few lucky ones got themselves exciting goodies like Lenovo pen drives, gift vouchers, and a Lenovo laptop as a bumper prize.
"This is one of the most INNOVATIVE and unique ways adopted by Radio Mirchi to connect with their listeners. We are very happy to see the city‘s overwhelming response to this great mix of music and technology" said Sujata Bhatt, Station Director Radio Mirchi - Mumbai.