Radio Dhamaal celebrates Navratri
MUMBAI: Festival flavour is in the air and Radio Dhamaal is celebrating its first Navratri with the flamboyance & vigour which matches the Dhamaal personality.
"The Dhamaal philosophy aims at mass customization of its content specially catering to the Socio-cultural backdrops of all its stations. The diversity of celebrations is reflected in the Navratri package in the operational stations of Hisar.Karnal, Patiala, Dhule & Muzaffarpur.While Dandia beats are in Dhule air, it‘s Durga Puja in Muzaffarpur and Navratri with Ramlila is packaged for the northern stations. Interactivity with maximum listener participation is the mantra which is truly establishing Dhamaal as the favourite station." says the National Programming Head, Shailja Naqvi.
The pious start to the mornings by giving regular briefs on NavDurga has got appreciation everywhere. In Hisar, daily ground activities have created a wave of excitement in the city. A unique format of Dhamaal Khabari wherein listeners are registering in hordes across all stations to report about their city happenings, market trends etc. during the festivals. This novel mode for listener connect has taken interactivity to a new high. The entire package including various contests is liberally sprinkled with lots of exciting gifts. The same spirit and celebrations will surely be repeated for the upcoming Diwali.