Cinemax felicitated the top directors and producers from the Marathi film fraternity
MUMBAI: The Marathi Film Festival held at Cinemax from October 5th to October 10th came to a grand closing as Cinemax felicitated all the prominent celebrities of the Marathi Film Industry at their luxurious property in Versova today. This felicitation ceremony was an initiative undertaken by Cinemax to honour leading directors and producers from the Marathi Fraternity who has contributed to regional cinema dedicatedly over the years. Veteran luminaries like Kiran Shantaram, Sandip Kulkarni, Shivendu Agrawal, Rishi Deshpande, K Ravi, Milind Uke and Sachin Parekar were amongst the many who attended this event and were awarded for playing a significant role in the industry.
The "Felicitation Ceremony" had a strong response. With representatives from all six selected Marathi films, the involvement of political parties was one another highlight of this activity. Cinemax made sure that the evening was entertaining as well as encouraging for all Marathi film lovers. The awards were handed over by Mr. Kiran Shantaram along with Sandip Kulkarni and Sachin Nayak.
The six films selected for the festival were Jabardast, Aai Shappath, Rajkaran, Restaurent, Sawli and Jinki Re Jinki and were shown in three Cinemax locations; Versova, Thane and Nasik. All the Producers and Directors of these films were handed "Cinemax Trophies" especially designed for the event. Ace Cameraman Debu Deodhar whose Jinki Re Jinki was the one unreleased film shown in the festival, was also felicitated. With the guidance of Mr Devang Sampat, VP Marketing for Cinemax India Ltd and strong initiation by Cinemax team, this "Felicitation Ceremony was one worth attending.
Cinemax has always believed in giving regional cinema its due. With the Marathi Film Industry generating various blockbusters and hits, Cinemax took up the initiative to provide the much needed recognition to Marathi Films. The 2nd Annual Marathi Film Festival hosted by this leading multiplex chain screened "the best of the best" Marathi films for the Marathi audience with strong response at all three locations.
Speaking on this initiative, Mr. Devang Sampat, Vice- President, Marketing, Cinemax India Ltd, said, "We hosted the Marathi Film Festival because we believed that these films are amongst the very best we have in the industry today and they just needed a good platform to showcase their excellent creativity. We were so overwhelmed by their sheer realism and the impact that they created in the minds of the audience, that we couldn‘t resist honoring the talent we have in the Marathi Film Industry. As important players in the entertainment industry today, we realized it is our duty to encourage and promote the Marathi Film industry to ensure that the fraternity will continue to provide us with brilliant films with innovative concepts and issues."
Special guest at the event Mr. Kiran Shantaram spoke wise words saying " It is indeed a pleasure to see multiplexes such as Cinemax supporting Marathi Films which can now be enjoyed with all the amenities of plush seating, good ambience and sound. Maharashtrians ought to be proud of their language and should attend festivals such as these and ensure they are well attended. Only then will the word of our superior movies go out to the public. Kudos to Cinemax, hoping other multiplexes follow suite!"
The Marathi Film Festival held at Cinemax‘s Versova, Thane and Nasik properties was very well received by the Marathi audiences in these areas. Cinemax proposes to organize many such events in the near future as a result of this encouraging response.