Stunning ratings for pre-World Cup warm games on MAX
MUMBAI: The ratings for the pre-ICC Cricket World Cup warm-up matches are out, and MAX has shown a 21% increase in viewership even before the first official ball has been bowled.
Commenting on the ratings, Sneha Rajani, Business Head, MAX, said, ?It?s heartening to see how Cricket binds India. A response like this for the warm-up games is a vindication of the fact that the entire nation is caught up in the World Cup frenzy.? In the warm-up matches, MAX notched an average prime time rating of 2.8 TVR (all India) for India v/s Netherlands and a 3.8 (all India) TVR for India v/s West Indies. These numbers clearly demonstrate that MAX is nicely poised to deliver the best cricket ratings ever.