01
Mumbai, May 25, 2011: ET NOW, the 24-hr English business news channel has once again proven top notch competency by capturing the #1 position this week. ET NOW with a formidable team of anchors & analysts, breaking news, expert reviews on investment strategies, stock tips, and interviews with national & global market leaders, has achieved top position among English Business News viewers.
As per the latest Television Audience Measurement data, ET NOW is the #1 English Business News Channel with 45% market share in All India 1Mn+ Market amongst the core audience from CS AB Males 25+ Yrs.
Also, 43% of the genre?s viewers watch ET NOW (SOURCE: TAM, CS 25+ Males AB, All India 1Mn+, Reach ?000, Week 21), which shows that more & more viewers tune in to the channel to understand the effective market trading strategies, identify the potential sectors & know the most profitable stocks to Buy-Sell-Hold.
During the Stock Market Hours (weekdays 8am to 4pm) which contribute significantly to the overall viewership of the genre, ET NOW leads with a market share of 49% amongst the core audience from CS AB Males 25+ Yrs in Week 21 (15th May, 2011 to 21st May, 2011).
