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Mumbai: ET NOW, India?s #1 Stock Market Channel has announced an increase in its advertising rates by 100% owing to its consistent performance over the years. ET NOW is steadily increasing its market share and currently dominates the market. This week ET NOW garnered 60% market share(Source: TAM, CS AB M 25+, 6 ? 12th January 2013, relative share of viewership) while CNBC TV 18, NDTV Profit and Bloomberg TV garnered 35%, 5% and 0% respectively.
In the last four weeks, ET NOW progressively maintained the No.1 position with 48% market share whereas CNBC TV 18, NDTV Profit and Bloomberg TV gained 42%, 10% and 1% respectively.
Avinash Kaul, CEO of ET NOW, TIMES NOW and zoOm said, ?The channel that is ?Always Thinking Markets? has again successfully created a benchmark for itself. With this milestone, we intend to continue breaking exclusive news, give accurate stock recommendations to our viewers and be the best chosen platform for our marketers. We have over the last 4 months have steadily grown the market. On the back of this stellar performance business news genre is clearly a two player scenario and the choice for the advertisers is very obvious and clear.?
In addition to the above, across 8 metros over a period of 4 months, ET NOW has been consistently leading the category with 47% market share (Sep 30, 2012 to Jan 12, 2013) whereas CNBC TV 18, NDTV Profit and Bloomberg TV have garnered 39%, 13% and 1% respectively.
Another interesting and significant achievement to note is that ET NOW has emerged as the preferred choice of the affluent and young, decision makers of the society, SEC A and leads with 58% market share over the past 4 weeks. (Source: TAM, CS A 25-44 M, relative share of viewership) {Dec 16, 2012 to Jan 12, 2013}.
It is clear that preferences have changed and viewers are making the choice and the incumbent is no longer the default destination when it comes to English Business News and Stock Markets. Some of the distinctive and popular shows of ET NOW are Tee Time, Business Tonight, Market Hours, Market Tomorrow, Investor Guide and All About Stocks.
Stay tuned with the leading channel - ET NOW for more stock recommendations, trading strategies from the best experts from the nation, market moving stories & exclusive interviews with the biggest names from markets and economy.
