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MUMBAI: Fever 104 FM, Mumbai?s popular radio station, has exclusively partnered for the biggest blockbuster and the most awaited movie of the season ? ?Blue?. As a part of the association, Fever 104 FM organized host of exciting fare for its listeners about the making of the movie. Anthony D?Souza, director of the movie, Akshay Kumar, Lara Dutta and Zyed Khan, lead actors of the movie can be now heard on Fever FM sharing their experiences of working on the Movie.
Fever 104 FM had also initiated a weeklong exciting contest for its listeners. In the contest, songs of the movie ?Blue? were being played on air in a distorted version and were made to sound as if they were being played underwater, ensuring that the contest is in line with the theme of the movie. Listeners had to guess the name of the original song to win the contest. 4 Lucky winners were selected and were given a once-in-a lifetime opportunity to meet with the lead actress of the movie, Lara Dutta on 8th Oct, 2009.
Sharing her excitement, Ankit Kanakia, one of the lucky winners of the contest says, ?I?m delighted to have got this chance to meet Lara Dutta and I thank Fever 104 FM for giving me this once-in-a-lifetime opportunity.?
Commenting on the initiative, Neeraj Chaturvedi, Mumbai Station Head, Fever 104 says, ?We are extremely happy to host Lara Dutta in our studios. It is our special endeavor at Fever 104 FM to create lifetime and exciting opportunities for our listeners. Releasing this Diwali, ?Blue? is expected to be a blockbuster and our association with the movie is done with the perspective of giving our listeners best on air entertainment. Fever 104 FM wishes all it?s listeners a very happy and prosperous Diwali!?
