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MUMBAI: Fiama Di Wills, one of ITC?s leading personal care brands,recently forayed into the men?s grooming segment with Fiama Di Wills Men ? Aqua Pulse range of shower gel and bathing bar. The refreshing and rejuvenating range enriched with Blue lotus and Sea minerals has received phenomenal success and is rapidly becoming a must-have for all young Indian men.
The Fiama Di Wills Men has taken rapid strides to build brand salience. In an endeavour to engage the young and suave Indian men with an active lifestyle, the brand has conceived and initiated an innovative social media campaign.
Built around the theme of Aqua Adventure, the Fiama Di Wills Men community on Facebook clocked 1.7 lakh fans, with 3.7 million post views and over 19,000 feedback posts; all within just 30 days of its launch.
In line with the core brand value of a rejuvenating and refreshing experience, Fiama Di Wills Men launched the mega Aqua Pulse Australian Adventure. The adventure was designed as a contest to give water sports enthusiasts in India an opportunity to win an all expense paid trip to Australia with friends and indulge in a water sport of their choice! Continuous engagement with fans using various tools such as Mentions, Discussion Posts, Wall Posts, Reviews, Videos, etc on its Facebook page created significant brand buzz. The contest received more than 4000 entries and approximately 40,000 friends were invited to participate. The Aqua Pulse Australian Adventure recently concluded with a young winner and his friends indulging in scuba diving at the iconic Great Barrier Reef in Australia.
The success of the Fiama Di Wills Men Aqua Pulse Australian Adventure has given the brand the right impetus to engage further and establish the brand with Social Media playing an important role. Re-emphasizing its position as a trendsetter, Fiama Di Wills Men also became one of the first Indian brands to host a community on Google+.
