Big Magic brings back Khullja Sim Sim

MUMBAI: Big Magic, variety entertainment channel for the core Hindi heartland from the Reliance Broadcast Network (RBNL) stable, is bringing back ?Khulja Sim Sim? (KJSS).

The show is being produced by Big Productions, the television content production division of RBNL.

The game show is an Indian adaptation of the International format ?Let?s Make A Deal?. The channel has acquired the rights for the format from Fremantle.

The show was earlier aired on Star Plus in July 2001. It went on air for over two years and 105 episodes. The first season of the show was hosted by actor Aman Verma while the second season was hosted by Hussain Kuwajerwala that launched in 2004.

The channel has done a ?call for entry? promotion across multiple media, in the Hindi Heartland to invite consumers to participate and get a chance to be on the show. The entire show will be shot in UP and MP with local audiences from across the region participating.

Khullja Sim Sim will be promoted through a multi-media campaign, featuring TV, Radio, OOH, Print, Digital, Cable, Cinema across the Hindi Heartland.

It will be clubbed with 92.7 Big FM to offer an integrated media offering to marketers.

In the game show, the host randomly picks up participants from the studio audience. The participant has to trade between various options and gets the chance to win a jackpot. The participants usually have to weigh the possibility of an offer being made for a valuable prize, or a potential undesirable item, or a ?tai tai? fish.