Big Magic to launch 'Pyaar Ya Dehshat' on 27 Aug

MUMBAI: Big Magic, the regional general entertainment channel serving the core Hindi heartland, is launching a crime-based show titled ?Pyaar Ya Dehshat?.

The show will be aired from Monday to Thursday at 10.30 pm from 27 August.

Pyaar Ya Dehshat is a thriller based on love stories gone wrong. The show presents to its audience dramatised real life cases where love affairs led to murders, rape and assault.

The show has been designed to feature one story per episode, without revealing the identities of the characters.

According to the channel, Pyaar Ya Dehshat is being launched on the back of the success of the channel?s other crime-show Police Files.

Big Magic business head Anand Chakravarthy said, "Our prime time shows consistently rank amongst the top shows in the region, providing advertisers with an ideal platform to create greater impact in this region. We are confident of the show doing exceedingly well and offering unparalleled entertainment to audiences while delivering incomparable value to advertisers."