Bloomberg forms JV with IMG to strengthen sports vertical

MUMBAI: Bloomberg has entered into a joint-venture partnership with IMG, the global leader in sports, fashion and media, to expand and accelerate the growth of its vertical division, Bloomberg Sports.

The new venture will still be majority owned by Bloomberg and will be located in offices in New York and London. The new venture will retain the name Bloomberg Sports, and will be funded through the partnership created by both entities.

IMG will have a strong minority equity position and will provide enhanced marketing, sales and production assistance for both the existing Bloomberg Sports analytics products as well as a new series of projects that will be rolled out this summer.

They will include new ventures in international professional soccer as well as greatly enhanced fantasy analytic products for NFL football.

This will be in addition to the work the company is already doing in Major League Baseball both on the consumer and professional level. Other products and services are currently in development with additional professional and consumer sports brands which will be announced at a later date.

?We are very excited to partner with IMG, one of the most respected global leaders in sports and entertainment, to expand a business that was the brainchild of two entrepreneurial employees and incubated through Bloomberg in just two years,? said Bloomberg CEO Dan Doctoroff.