Bloomberg TV to launch in Indonesia in 2013 via Idea Group

MUMBAI: Bloomberg Television has formed a partnership with Jakarta-based media and strategic communication company Idea Group that will see the launch of Bloomberg Television Indonesia in early 2013.

Presented in the local language Bahasa Indonesia, Bloomberg Television Indonesia will bring Bloomberg?s news, alongside locally-produced content, to the world?s fourth largest country by population and Southeast Asia?s largest economy.

Bloomberg TV Indonesia will partner with existing broadcast entities and air on Free to Air, Pay TV, internet and mobile platforms.

"Indonesia is not just one of the largest consumer markets in Asia, it also has one of the fastest growing economies and rising investor classes," said Bloomberg Television, Asia-Pacific Commercial Director Gary Groenheim.

"We have long identified Indonesia as a strategic emerging market to take Bloomberg Television?s global experience and translating that into a meaningful local TV proposition. With the Idea Group, we have found a partner with the vision and passion to take business news from its traditionally narrow and specialist confines to a broader, mainstream audience."

The new partnership complements Bloomberg Businessweek?s existing partnership with the Idea Group and continues Bloomberg TV?s momentum in Asia, following the launch of the new state-of the-art broadcast studio in Singapore and the recent launch of Bloomberg TV Mongolia.

?This partnership is based on a shared mission of providing locally relevant, influential business content that will enhance the lives of Indonesia?s rapidly growing consumer class, which has limited access to business management education. As a business content provider, we have a long-term interest in educating the local population about important business and economic news, and bringing local content to the rest of the world," Idea Group Indonesia CEO Ziva Narendra Arifin.