FDI will upgrade media from the local to the global:
Leo Burnett's Arvind Sharma

I fully endorse the entry of foreign direct investment in all sectors in the country, including that in print media. It will help shift the horizon of the sector from the local to the global, and will give greater, real independence to the media sector.

The entry of FDI in print media will globalize and give greater real independence to the sector. Arvind Sharma Managing Director Leo Burnett India

For the Indian advertisers, buyers and media planners, it will mean exposure to international practices and help them upgrade themselves accordingly