HBO revamps with new programming blocks

MUMBAI: English movie channel HBO, which has been losing market share, has donned a new programming package in order to regain lost ground this year.

The new schedule brings together blockbusters and aims to target different audience segments with entertainment at what the channel believes would be the right time.

The blocks are being built according to the genre and the viewers. With the success of former programming, HBO debuts ?Thriller Thursday?, the block which will showcase the suspense, thriller, crime mystery movies. It will air on Thursdays.

?Action Saturday?s? will see adventure-action, a double feature format with back-to-back movies on the block. HBO also plans to have a ?Family Weekend? with the upcoming ?Golden Ticket?, which brings the latest premieres from the home of entertainment. This will offer a mix of blockbusters, animation and sci-fi movies.

There is a block that focuses on movie stars with ?Star Struck? which offers back-to-back movies. In a further attempt to draw eyeballs, HBO has introduced ?Girls Night In?, a property for ladies. HBO allows viewers the chance to play ?catch up? with ?Last Chance?; it offers HBO blockbusters which viewers missed last year.

There are also ?Friday Blockbusters? and ?Mega Movie of the Month?.

According to the channel, the revamp will look at the combination of customised viewership across the country in order to boost the entertainment quotient.