MUMBAI: News broadcaster New Delhi Television Ltd (NDTV) has launched NDTV 24x7, NDTV Good Times and NDTV India in Malaysia, further expanding its reach beyond India. The launch is targeted at the over two million strong Indian community in Malaysia.
The channels are part of Asia Broadcast Network?s (ABN) new platform in Malaysia and are available in a combination of basic as well as specially dedicated NDTV branded packages.
NDTV channels are available in more than 18 million homes in 75 countries internationally and this agreement marks the first time that three NDTV channels will be available in Malaysia.
Under its slogan ?Access for All?, ABN aims to offer over 200 channels of news, education, entertainment, movies, sports and local programming, and has signalled plans to offer full triple play services such as video-on-demand, social TV and interactive gaming, alongside high-speed Internet and voice services over a hybrid fibre-coaxial (HFC) network.
NDTV network distribution and affiliate sales head of Rahul Sood said, "We are delighted to be part of the ABN platform and reaching new viewers in Malaysia. NDTV has been serving the Indian Diaspora across 75 other countries worldwide and we are glad that the 2 million plus Indian community in Malaysia will now also get the chance to see some of the most iconic programs produced out of India."