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indiantelevision.com Team
MUMBAI: The final edition of the Champions Trophy takes place next month in England. According to guidelines issued by The International Cricket Council (ICC) a news broadcaster may broadcast a maximum of five and a half minutes of fresh footage per day.
It is the same as what the BCCI allows for the on-going IPL. The total number of broadcasts of footage is restricted to a maximum of two exhibitions per hour of broadcasting. No more than five and a half minutes of footage including repeats may be broadcast per hour of broadcasting.
There must be at least a 30 minute delay following the broadcast of any live footage by the host broadcaster (Star Sports) before this footage may be used by a news channel. News channels can interrupt regular content to broadcast footage using the caption ?Breaking News? or such equivalent, for a period not exceeding 15 seconds and for no more than one exhibition of footage within 30 minutes following the broadcast of such Live Footage by the official/host broadcaster.
This could be to report the achievement of an milestone by a player (for example, a hat-trick of wickets falling, 100 wickets being taken, or 1,000 runs being scored) or other exceptional events that may occur during any Match of the Event.
Footage the ICC says may only be used for news reporting of the results of the match and not for the purpose of analysis including by way of review or comments by experts, ex-cricketers, anchors, analysts or presenters.
News Broadcasters are not permitted to use any footage to make their own compilation or ?mix? the footage with footage from other television events, sports events, documentaries, interviews, etc. No use of any footage is permitted in any circumstances for any commercial purposes.
The news broadcaster shall not carry any advertising, sting, logo, graphic and/or any other commercial activity (including on a ticker) whatsoever immediately before, immediately after, or during the broadcast of footage (or any clip thereof) in a news programme and no association shall be created, suggested or implied between the use of footage and any third party brand or product.
Courtesy bugs acknowledging IDI and FSS must be pasted by news channel with due prominence, throughout the broadcast of any footage.
