Sunburn set to entertain UAE

MUMBAI: Percept Live?s one of the most happening property Sunburn has announced its entry into the United Arab Emirates (UAE).

The UAE will be hosting the first Sunburn Arena tour in Dubai featuring Tiesto.

The UAE foray marks the third international expansion undertaken by the Indian music and lifestyle festival brand in less than a year. Sunburn has previously organised festivals in Sri Lanka and participated in the International Music Summit, Ibiza, being the first Indian brand to feature in a global music apex.

Percept joint managing director Shailendra Singh said, ?The international expansion of Sunburn continues to be a big focus for the company. The brand is already Asia?s most aspiring music and lifestyle brand. We genuinely believe Sunburn is more than just a music festival or lifestyle brand, it?s a social movement without boundaries and we want to take the Sunburn experience to as many countries as possible. Percept is very pruod to create India?s most exciting glocal brand, produced locally and now, consumed globally.?
 
The company further plans to expand Sunburn to Singapore, Thailand and Mexico.

In India the brand has introduced a number of different formats such as Sunburn Goa festival, Sunburn Superstar, Sunburn Arena and Sunburn Campus Tours to reach out to young Electronic dance music (EDM) fans across the country.