Viacom launches Paramount Channel in Spain

MUMBAI: Viacom International Media Networks (VIMN), a division of Viacom and Vocento, a Spanish communications and multimedia group, has said that the new Paramount Channel has begun broadcasting on Digital Terrestrial Television (DTT) in Spain from 30 March with the premiere of ?The Godfather?.

The channel presents Spanish audiences of all ages with movies from film library of Paramount Pictures, as well as a selection of titles from other American studios and the best representation of Spanish cinema.

The channel?s day-to-day programming brings together blockbusters, classics and some of the most award-winning
films in the history of cinema. Eleven movies will air each day, with the most popular hits in primetime and weekends dedicated to family cinema for all audiences.

In total, the channel will air more than 600 titles per year across nine different genres: action, family and children, comedy, award winners, crime and mystery, science fiction and fantasy, love and romance, horror and drama. Some of the most noteworthy titles to be broadcast soon will be film gems such as American Beauty, Breakfast at Tiffany?s, A.I Artificial Intelligence, Fatal Attraction and Elizabethtown.

VIMN president, CEO Bob Bakish said, "With the launch of Paramount Channel, we?re bringing together the powerful combination of Paramount Pictures? vast and iconic library of film content, and Viacom International Media Networks? strong expertise in building global TV brands. This is an important strategic step in deepening our presence in a key market, Spain, while expanding our portfolio of adult-targeted brands. We?re excited to create a must-see TV destination for movie lovers, which we hope will be the first of many to launch in the coming years."

A free-to-air, 24-hour channel, Paramount Channel is the fourth VIMN network airing in Spain (joining MTV, Paramount Comedy and Nickelodeon), reinforcing the company?s commitment of providing entertainment content for a wide range of Spanish audiences on both pay and free-to-air TV. The other channels are MTV, Nickelodeon and Paramount Comedy.