MUMBAI: Airtel Digital TV, the DTH arm of Bharti Airtel, and Shemaroo Entertainment, India’s leading content house, today launched ‘The Horror TV – Ab Lagega Darr’ – a subscription premium service offering a variety of horror movies, TV shows and web series. The platform will offer a subscription service for a range of horror, thriller and crime related content.

Airtel Digital TV customers who love to experience their adrenalines racing, can now break away from the monotony of the regular drama on TV to indulge in this fear arousing genre with popular content like The Zee Horror Show, Aahat, Fear Files, Gehraiyaan, Agent Raghav, Hoshiyar, Adrishya and Gangster amongst others, right on their TV.

Richa Kalra, Product Lead - DTH, Bharti Airtel said, “At Airtel, we are always innovating to expand our offerings with a discerning array of specially curated content to fulfil the preferences of each of our customers. Today, we are excited to launch a service which is a platform for horror and thriller content on TV. With an aim to truly delight our customers we promise to continue to add exciting content to our bouquet of entertainment offerings.”

Commenting on the partnership, Ms. Kranti Gada, Chief Operating Officer, Shemaroo Entertainment Limited said, “The Horror TV – Ab Lagega Darr consists of the most popular and engaging horror content. The finest collection of movies, television shows, web series will definitely entice horror and thriller genre fans and fulfil our promise to provide the best entertainment packages. We are glad to partner with Airtel Digital TV and curate the innovative service in our effort to constantly delight the consumers.”

‘The Horror TV ‘will air on service number 130. To activate, customers have to just give a missed call to <8800388007> from their registered mobile number. The service has a free trial period of 10 days post which a subscription cost of Rs 45 per month will apply.