MUMBAI: Arjun Vaidya, the entrepreneurial mind behind Dr. Vaidya’s Ayurvedic success, has stepped into Kiranapro’s corner with an undisclosed investment, promising a tech-infused retail revolution. India's quick commerce platform powered by AI and integrated with ONDC, Kiranapro welcomed Vaidya aboard as mentor and investor, fueling its ambition to digitally empower 12 million kirana stores nationwide.

Leveraging his knack for scaling consumer brands, Vaidya will guide strategic partnerships with leading D2C labels and enhance Kiranapro's AI tech. His past achievements, notably scaling Dr. Vaidya’s to 5,000 daily orders and serving two million customers across 16,500 pin codes, underscore his value to Kiranapro.

Kiranapro founder & CEO Deepak Ravindran expressed enthusiasm about the move,“Arjun's journey as a D2C pioneer and his deep understanding of India's consumer landscape make him an invaluable addition to our leadership circle. His decision to back our vision is a shot in the arm for the entire team. Arjun's mentorship will accelerate our efforts to build strategic brand partnerships and will help us scale Kiranapro into a nationwide movement for kirana empowerment.”

Vaidya shared his perspective, “Kiranapro is redefining how technology can uplift India's most trusted retail format—the kirana store. 
Having built and scaled a D2C brand from the ground up, I understand the power of combining digital innovation with deep consumer trust. I'm excited to support Kiranapro’s mission to empower millions of small retailers while bringing modern commerce to every corner of India.”

Already showing impressive traction, Kiranapro has onboarded over 30,000 kirana stores, achieving close to 1,000 daily orders in 35 cities. By the end of 2025, Kiranapro aims to expand to 1 million stores, serving nearly 100 million customers. With Vaidya's seasoned guidance and strategic backing, the company looks set for a robust retail revival.