MUMBAI: iOrderFresh, the mobile-first, fresh food and grocery retail brand from Supply Chain Analytics and Technologies has received a strategic investment of an undisclosed amount from Best Foodworks. 

Brainchild of Nitin Sawhney, iOrderFresh currently operates in the Delhi-NCR region with a key proposition of ‘Fresh Produce from Farm to Kitchen’. Sawhney, who is the former COO of India Today Group’s lifestyle marketplace BagItToday.com, had successfully mobilised strategic funding from Axel Springer AG for the BagIt venture in 2010. 

Best Foodworks is founded by Alkesh Tandon, who is the executive director of Nelson India, a reputed corporate design firm providing architecture, interior planning and space management solutions. Following this investment, Tandon will join the Board of iOrderFresh and provide strategic guidance to grow the business exponentially.

Tandon said, “The smartphone is ubiquitous in modern India and slated for tremendous growth. We are seeing how online shopping has shifted from a trend to a lifestyle. The m-Commerce tide is yet to sweep the country and we are certain that grocery shopping will be on top of the list, given our fast-paced lives. We are excited to partner with iOrderFresh, which we believe will redefine the food consumption supply chain of NCR and progressively across India. At Best Foodworks, we are constantly looking at opportunities which are aligned to the consumption story of the Indian economy.”  

Sawhney added, “Online grocery though still nascent, is at a sunrise stage in India. In the past three months alone we have seen volumes double with negligible marketing spends. We are committed to delivering the best quality Fresh Produce to our customers day after day. Our action plan is to emerge as the leading player in the NCR region and then expand to other cities. We will be expanding our product offerings with the inclusion of new categories very soon. The money raised in this round will be invested in bolstering our technology, supply-chain, customer acquisition and services.”