MUMBAI: Flipkart has rolled out a refreshed version of its flagship loyalty initiative, Flipkart Plus, promising to turn every shopping click into real savings. With a newly launched digital campaign featuring a pair of skateboarding grandparents, the platform is putting flair and functionality front and centre, blending culture, commerce, and cashback.

The upgraded Flipkart Plus programme offers a 5 per cent discount across all Flipkart products via its SuperCoin rewards system. In contrast to conventional subscription models, Flipkart Plus remains free of charge, instead rewarding customers based on their shopping frequency. Consumers earn 1 SuperCoin per eligible order, equivalent to Rs 1, which they can redeem across Flipkart’s massive selection—from electronics to groceries.

Flipkart VP - loyalty Rahat Patel said, "Flipkart Plus aims at delivering unmatched value to its customers every single day. Our most engaged customers, part of the Plus program, earn Supercoins on every order. These can then be redeemed across our entire selection of products - from daily essentials and fashion to electronics and beyond. Deepening this value promise, during Flipkart's major shopping events, Plus members unlock additional bank offers during the 'Early Access' window, making every shopping celebration more rewarding. For some shoppers, we also have a little surprise value-unlock through 'Plus Treats' too. We remain committed to unlocking smarter shopping by enabling real and daily value on every single shopping transaction".

Flipkart Plus also includes early access to major sale events, exclusive bank offers, and 'Plus Treats'—surprise rewards like coupons and gift cards valued at Rs 50 or more. To qualify, customers need to complete just 10 transactions in 12 months for silver membership and 20 for gold, unlocking higher earnings and savings benefits.

The campaign’s centrepiece is a digital film that spotlights a swagger-filled Dadaji and Dadiji grooving to hip-hop beats on a semi-urban terrace. In a moment of classic banter, a neighbour asks if the duo’s pension comes in dollars, to which Dadiji cheekily responds, “Flipkart Plus se aati hai! Supercoins milte hain har order pe!”

Conceptualised by Boat House Media in collaboration with FCB Kinnect, the campaign is available in multiple Indian languages including Hindi and Kannada, reinforcing Flipkart’s push to tap into pan-Indian sentiment.

With 900+ stores and a growing online consumer base, Flipkart continues its mission to make loyalty programs feel less transactional and more transformational—no fine print, just fine discounts.