MUMBAI: Instant gratification just got a stylish upgrade. In a first-of-its-kind partnership, Instamart has onboarded Home Centre, bringing premium home décor and kitchenware products to India’s quick commerce circuit—with delivery promised in under 10 minutes.

Starting this week, users in Bengaluru, Mumbai, New Delhi, and Gurgaon can browse and order over 120 curated products from Home Centre via the Instamart app. The offering includes a wide array of everyday and aspirational items—from serveware, dining sets, and organisers to table lamps, clocks, and kitchen essentials.

The move marks a significant shift in quick commerce strategy, as Instamart expands beyond daily necessities into lifestyle retail. With over 35,000 products already spanning groceries and electronics, the company is now catering to urban consumers who expect instant access to products that enhance not just their routines but also their homes.

“At Home Centre, we have always placed consumer needs at the core of our product offering”, said Home Centre India CEO Sitaram Kumar. “Our partnership with Instamart represents an important step forward in meeting the demands of today’s fast-moving consumers, delivering faster, smarter service to match their evolving lifestyles”.

Echoing the sentiment, Instamart CEO Amitesh Jha said, “Instamart is committed to expanding the boundaries of quick commerce. This partnership with Home Centre is a step towards delivering not just essentials, but high-quality lifestyle products on demand—instantly enhancing the homes and lives of our users”.

This isn’t Instamart’s first foray into the lifestyle category. Two years ago, it began offering soft furnishings and décor items, with blankets becoming one of the platform’s most searched products in 2023. Since then, its lifestyle catalogue has grown into the thousands.

The Home Centre partnership represents a new chapter—one where design meets delivery speed, and where your next living room upgrade is only 10 minutes away.