MUMBAI: LocoVida, a boutique digital technology and advertising firm focused on online vernacular audiences, has partnered with Times Internet (TIL).

As part of the partnership, TIL is licensing its Colombia Traffic Network (CTN) technology to LocoVida to power their advertising campaigns for brands wanting to reach the Tier II and III audiences.

Already Powering Top 100 advertisers in India alone, Colombia Traffic Network (CTN) is one of the largest native network of premium audience in APAC.

LocoVida founder and CEO Anil Kumar said, “We are very excited about this partnership as it offers us the most powerful and robust platform in the country. We chose CTN over others for its premium features and more so, as it is currently being used by TIL themselves and serves impressions across TIL properties. Using CTN, we can facilitate our clients to earn better ROI on their campaigns.”

Times Internet vice president - adtech Swapnil Shrivastav added, “We are very excited to work with Locovida for their deep understanding of the vernacular ecosystem. We look forward to working with them to reach this large set of language publishers who promise to bring the next big set of internet audience to reach this large set of language publishers who promise to bring the next big set of internet audience.”