MUMBAI: Snapdeal, India’s largest online marketplace, has partnered with Truecaller, one of the leading communication apps in the world to enhance consumer experience by integrating Truecaller Priority in the company’s IVR and order confirmation numbers. Customers with Truecaller app installed on their mobiles will be able to easily identify and filter IVR or delivery verification calls when shopping on Snapdeal.

Any calls received by users who have placed an order on Snapdeal, while be clearly marked as ‘Snapdeal Order Team’ or ‘Snapdeal Delivery Team’, and color coded in purple; thus, assuring the users that the call is important and from a reliable source, not spam.

Snapdeal chief customer experience officer Jayant Sood said, “Truecaller Priority feature will help reduce a key friction point in the delivery process; ensuring that our customers don’t miss out on any important calls from Snapdeal, and also increase the daily rate of deliveries for us by increasing the call completion rate.”

Besides boosting customer satisfaction and ensuring that customers are always in the know about the status of their product, this feature will also reduce the rate of “no response” calls for Snapdeal.

“We constantly strive to enhance the user experience through safe and efficient products. With Truecaller Priority, Snapdeal ensures enhanced efficiency in its user communications while users get to know that call is critical and for relevant reasons. We are confident that such seamless experience will add immense value to both sides,” said Truecaller director - strategic partnerships - Arun Krishnan.