MUMBAI: Timex has added a new tick to its retail playbook. The watchmaker has entered the quick commerce space by launching its Timex and TMX collections, including TMX Kids, on Swiggy Instamart starting 1 May. From birthday rushes to last-minute gifting, watches are now just a few taps away.

As part of its omnichannel strategy, Timex is targeting urban shoppers who value speed, convenience, and style. With collections ranging from Rs 699 to Rs 7000, the brand aims to cater to gifting, fashion, and functional needs without the wait. The launch also includes TMX Kids watches priced at Rs 699 and Rs 799—marking its move into accessible entry-level segments.

“Quick commerce is redefining how brands connect with consumers, offering speed, convenience, and accessibility like never before. As this space continues to grow, it’s crucial for brands to evolve alongside it. At Timex, we are proud to strengthen our presence on platforms like Swiggy Instamart, ensuring our products are easily accessible to consumers, offering them a seamless shopping experience in just a few clicks”, said Timex India MD Deepak Chhabra.

Initially available across Delhi NCR, Bengaluru, Hyderabad, and Mumbai, Timex plans to scale nationwide in coming months. The move signals a sharper retail pivot from the heritage brand as it adapts to changing consumer behaviour and delivery expectations.

Besides Swiggy Instamart, Timex is already live on Flipkart-Minutes and Myntra-Now—cementing its quick commerce footprint across India’s biggest instant delivery platforms. As the gifting economy gets speedier, Timex is making sure time is always on your side.