MUMBAI: Why try when you can tap? With a flick of the screen and a dash of AI, Black, the fashion-first app from Kiranapro is turning your phone into a mirrorless fitting room. And with its latest acquisition of Likeo, things just got a whole lot more immersive. Kiranapro, India’s fully ONDC-integrated, AI-powered quick commerce platform, has zipped up a deal to acquire Likeo (likeo.me), a startup specialising in augmented reality–powered virtual try-ons. The strategic acquisition is stitched neatly into the rollout of Black, Kiranapro’s fashion-forward commerce app tailored for Gen Z, transforming shopping into a tech-fuelled playground of self-expression.

With Likeo now in the closet, Black becomes India’s first app to offer a cross-category, AI-powered virtual trial room spanning apparel, jewellery, and eyewear. It’s a swipe, snap, and strut solution that replaces dressing room dilemmas with hyper-personalised, confidence-boosting previews.

The acquisition also sees Likeo founder & CEO Saurav Kumar take the reins of AI and visual computing at Kiranapro, steering Black’s evolution into a tech-tuned fashion juggernaut. “We’ve always believed virtual try-on can remove hesitation and bring confidence to the online purchase journey,” said Kumar. “With Black, we finally have a canvas to scale this to millions.”

The Likeo-powered trial room begins its runway rollout in the coming weeks, with early access opening for fashion and accessories. Designed to reduce return rates and elevate the joy of discovery, the feature transforms scrolling into strolling digitally, of course. From couture to casual, Black users can now see it, style it, and strut it virtually before they ever hit ‘buy’.

Kiranapro founder and CEO Deepak Ravindran, called the acquisition “a bold step” in reinventing online shopping. “Black is not just an app, it's a cultural movement,” he said. “Likeo's tech allows us to give users a mirrorless shopping experience that’s deeply personal, fun, and frictionless.”

The move cements Kiranapro’s twin strategy digitally empowering India’s local kirana network via ONDC on one end, while elevating e-commerce experiences for Gen Z on the other. With AI as the backbone and cultural cool as the vibe, Black positions itself as more than just a shopping app, it’s fast becoming India’s most stylish tech experiment.

So if your fashion wishlist needs a test drive, Black’s new fitting room won’t just show you the look, it’ll help you own it, without ever leaving your screen.