MUMBAI: What better than to be lauded for your good work and so it was that Urban Ladder walked away with ‘Best Digital Start-Up’ at the recently concluded fourth India Digital Awards organised by the Internet and Mobile Association of India (IAMAI).  

 
The awards honoured companies across five categories and 22 sub-categories of the internet and mobile value added services industry.

 
‘Viral Marketing Campaign of the Year’ went to BCCI’s #ThankYouSachin while Just Dial founder and CEO VSS Mani won the coveted ‘Best Digital Person of the Year’ title.

 
Pepsi India created by the 120 Media Collective bagged ‘Best Display Campaign’ while both Jubilant Foodworks by Blazar and Big Tree Entertainment by Interactive Avenues Marketing Solutions took home ‘Best Search Marketing Campaign’.

 
ICICI Lombard was awarded ‘Best Email Marketing Campaign’ while Grey Digital’s Cadbury India picked up ‘Best Digital Integrated Campaign’.
 

Meanwhile, Tata Docomo won ‘Best Execution of Performance Campaign’; www.caratlane.com bagged ‘Best eCommerce Website’; www.navbharatimes.com took home ‘Best Local Language Website’; www.ndtv.com picked up ‘Best News Content Website’; www.travelkhana.com walked away with ‘Best Travel Website’; www.policybazaar.com was awarded ‘Best Financial Website’ andwww.gana.com bagged ‘Best Entertainment Website’.

 
Whereas ‘Best Digital Agency of the Year’ went to Interactive Marketing Solutions and BookMyShow by Big Tree Entertainment and Adaptxt by Keypoint Technologies jointly won ‘Best Innovative Mobile App’.

 
Among others, Platinum Guild India created by GroupM Media picked up ‘Best Advertising or Marketing on Mobile’; Gamechanger & PHD India took home ‘Best Consumer Mobile Service’; ‘Best Mobile Money Product or Service’ was awarded to One97 Communications and ‘Best Mobile Enterprise Product or Service’ to SPRIN Technosys.

 
www.ssangyongrexton.in which picked up ‘Best Brand/Product Website’ and www.meritnation.com and www.simplolearn.com which jointly won ‘Best Educational Website’ were also part of the long list of awardees.