KOLKATA: Asianet News Media & Entertainment Pvt Ltd (AMEL) has roped in media veteran Nachiket Pantvaidya as managing director. AMEL has multiple digital brands in its portfolio including asianetnews.com, indigomusic.com etc and serves consumers in multiple languages

Pantvaidya was the group chief operating officer of Balaji Telefilms and CEO of ALTBalaji. After joining the SVoD platform in December 2015, he scaled it to be amongst the leading players in the country. Under his leadership, the company grew to be recognised as one of India's Top 100 most-admired brands of 2020 by White Page International.

Pantvaidya oversaw the P&L department of the company and also its content, marketing, distribution and revenues.

AMEL executive chairman Rajesh Kalra said: "I am delighted to welcome a leader like Nachiket to the AMEL family. With his background and significant achievements to boot, he adds significantly to the capability of this wonderful team that is poised to take a leadership position in all its areas of functioning."

During his career spanning 15+ years, Pantvaidya has been a part of some of the most renowned companies in the entertainment industry and has held prime leadership positions at Sony Entertainment Television, Star Plus, Star Pravahand Fox Television Studios. His career includes working with industry leaders like Disney and BBC as well.