Mumbai: A digital video entertainment company Culture Machine and  Karthik Subbaraj founded Bench Flix, announced the launch of Bench Culture, which will curate short films and documentaries across the world. Bench Culture will open up the world to short film-makers while making it easier for the viewers to access content from domestic and international markets.

“With respect to content quality and viewership, short film segment is surely main stream material and ‘making short films big’ is our core vision. Bench Culture, the collaboration between Bench Flix and Culture Machine is powerful and complementing in building a brand for quality short films across the world” says Karthik Subbaraj.

Commenting on the launch of the platform Culture Machine CEO and co-founder Sameer Pitalwalla said, “ Bench Culture is a great platform that will provide the best of short films that are still unrecognised and create great entertainment for the Internet generation.”

Stone Bench Creations’ Bench Flix is an integrated aggregation and distribution platform for short films and is uniquely positioned in the space with over 1400 short films being curated under their banner. Besides, Bench Flix has played an integral role in bringing a mainstream credibility to this segment. Their most recent wins being the  ‘Bench Talkies’ the successful theatrical release of short film as a feature and soon to be followed by ‘Aviyal’ in December this year. Culture Machine, the only digital entertainment company that brings together great content with great technology giving it an undisputed edge, reaches out to 4 Million subscribers through its expansive network.

The collaboration sees the coming together of the two powerhouses bringing their strengths to Bench Culture and build a platform that provides unprecedented opportunities for both the films and their makers.