MUMBAI: Indian experiential rewards and recognition company Giftxoxo has expanded team through acqui-hiring BookMyInterest, a marketplace for hobbies and leisure activities. With this move, Giftxoxo aims to leverage the customer base of BookMyInterest as well as its partner network to enhance its current offering. The combined entity will also be better poised to further drive the demand in the curated activities and experiences space in India.

Since the launch of its Beta Web version in February this year, BookMyInterest has emerged as one of the leading search facilitators of verified and rated service providers catering to various interests and hobbies. It has a vast database of activities and experiences, from cooking classes to fitness programmes, hikes and expeditions to dance classes.

Giftxoxo co founder Manoj Aggarwal stated, “Curated experiences and activities make up a large market in India. On meeting Naveen and his team, we realised that they share the same passion as us, to make this sector more vibrant and enhance consumer choice. We are certain that the two brands are a perfect synergistic match and that together we can strengthen our position in the market and serve our customers better.”

One of the co-founders of BookMyInterest Naveen M said, “We are in sync with the promoters of Giftxoxo and their approach towards understanding this market segment. Riding on their strong domain knowledge, we look forward to helping our customers choose the best activities and experiences. We believe that jointly we can improve the quality of offerings, the ability to grow and bring better efficiency to this unorganised market in India.”