Mumbai: The latest figures released by the BBC Global Audience Measurement (GAM) 2024 show that India continues to be the BBC’s largest market with over 80 million people consuming the BBC’s content in India every week.
BBC News Hindi remains the biggest language service among the 42 languages that BBC World Service operates in with 39 million people coming to the service on average every week.
Across the BBC’s six Indian language services, a total of more than 50 million people came to the services during the election result week with BBC News Hindi reaching nearly 30 million people in that week alone.
BBC News Marathi, BBC News Tamil, BBC News Gujarati, BBC News Telugu, and BBC News Punjabi all saw increases in reach figures as audiences came to the BBC for trusted, accurate and impartial news on the election.
During elections in June 2024, the scores for the BBC in India increased on trust, impartiality, and Independence, as per the BBC Brand Tracker.
The overall international audience reach of the BBC stands at 450 million people on average every week.
The annual reach figure, which includes the total reach for BBC News, BBC World Service and BBC Studios, remains resilient in the face of increased investment and fierce competition from other news providers, including state-funded news companies. The weekly average global reach was recorded at 447m in 2023.
The BBC retains the pole position for trust and is also ranked first for reliability and independence among international news providers.
Collective Newsroom CEO Rupa Jha said: “These figures demonstrate our reach in India remains resilient following a year of big news events and audiences coming to the BBC for trusted news. I am immensely proud of what our Indian teams have delivered over the past year, and the outstanding journalism they have produced for audiences in India and around the world.”
