Mumbai: OTTplay, India's AI-driven recommendation engine and OTT content aggregator, has entered the in-car entertainment space with its content now available on the dashboard of MG Motors' latest car, the MG Windsor EV.
This feature allows passengers to easily access various streaming platforms directly from the car’s dashboard, similar to using laptops or tablets. The OTTplay app offers a wide range of content across genres, languages, and platforms, providing a diverse selection of regional and global content for on-the-go viewing.
Users and car owners can subscribe to 13 premium OTT platforms through OTTplay, accessible directly on the MG Windsor EV’s dashboard. The system, built with advanced technology, ensures seamless access to shows and movies, offering an in-car entertainment experience with intuitive controls and high-definition displays.
Commenting on the new collaboration, OTTplay founder and CEO Avinash Mudaliar said, “With the growing demand for connectivity and seamless entertainment experiences, we are thrilled to be a part of this pioneering feature in MG Motors’ latest car. Our association has ensured the inclusion of key OTT apps for Indian households across the country, bringing a rich selection of content to our consumers’ fingertips, now making each journey more enjoyable and immersive. In our journey of constantly innovating, we are excited about building new avenues and formats for an entertaining viewing experience.”
The OTTplay app features a vast library of content, including popular web series, movies, documentaries, and regional programs that appeal to a wide audience. Its user-friendly interface and personalized recommendations enhance the in-car entertainment experience. With three subscription options—binge, elite, and trial pack—users can choose the best fit for their needs, with the binge pack offering access to 13 OTTs for just Rs 99 per month.
The infotainment system operates smoothly on the car dashboard, providing an interface similar to tablets and laptops. This development reflects OTTplay’s commitment to integrating smart technology and innovation into everyday living, improving comfort and entertainment for users across various viewing formats.
