MUMBAI: Planetcast Media Services is set to make waves at NAB Show 2025 in Las Vegas, unveiling a suite of AI-driven, cloud-first innovations designed to streamline content workflows and supercharge media monetisation. As the industry grapples with rising complexities, the company’s unified Nexc platform promises a seamless, cost-effective solution for broadcasters, streamers, and content owners.
“NAB Show is where the media industry’s future takes shape, and at Planetcast, we’re delivering the agility, intelligence, and cost-efficiency that broadcasters, streamers, content owners, and rightsholders need to thrive,” says Planetcast Media Services CEO Sanjay Duda. “From cloud-native playout and IP-based distribution to AI-powered content prep and metadata automation, our integrated solutions suite ensures seamless content management, delivery, and monetization across every platform and screen.”
At the core of Planetcast’s NAB 2025 showcase is NexC, an end-to-end, cloud-first media content supply chain orchestration platform designed to streamline workflows and maximise efficiency. NexC seamlessly integrates content supply chain management, from ingestion to archival, ensuring smooth processing. Its hybrid cloud playout offers flexible, scalable, and ultra-responsive solutions for live and linear content, while its robust IP-based distribution enables software-defined delivery for both live and on-demand media.
The platform also enhances post-production and compliance services with AI-powered content quality control, metadata enrichment, subtitling, and localisation. Additionally, Nexc unlocks new revenue streams for content owners through white-label OTT and FAST channel solutions, solidifying its role as a game-changer in modern media management.
At the heart of Planetcast’s showcase is Nexc, a next-gen media content orchestration platform that integrates cloud-based playout, IP-driven distribution, AI-powered content QC, and white-label OTT solutions.
Planetcast is set to unveil major enhancements to its NexC solutions suite at NAB Show 2025, introducing cutting-edge innovations in sports playout, AI-driven content processing, and postproduction. Cloudx-Turbo, an ultra-responsive sports playout solution, delivers real-time content automation, AI-generated highlights for multi-platform distribution, and dynamic ad insertion for maximised monetisation. The company’s AI-powered content supply chain automation now features advanced metadata extraction, automated segmentation, and compliance enhancements to streamline content prep while ensuring cultural and regulatory adherence.
Additionally, PlanetPost, Planetcast’s first collaboration with Postudio, brings AI-optimised postproduction capabilities, including customisable workflows, high-precision colour grading, Dolby Atmos audio, and a cloud-native platform for seamless collaboration. These advancements reinforce Planetcast’s commitment to transforming media workflows with efficiency, intelligence, and scalability.
With fully managed services integrated into its offering, Planetcast ensures clients not only have cutting-edge tech but also the operational support to maximise efficiency.
“The reality is that, while media companies love great technology, they increasingly need tech tightly integrated with managed services to stay competitive,” said Planetcast Media Services EVP Mark Johns. “Our customers are choosing Planetcast over Software-as-a-Service-only providers because we don’t just sell, we operate it. The success of our service model in Asia and beyond demonstrates clearly that managed services can drive significant cost efficiencies.”
As the industry looks to future-proof its content supply chains, Planetcast invites media professionals to Booth #W3657 at NAB 2025 for an exclusive look at how Nexc can redefine their distribution and monetisation strategies.
