MUMBAI: Online marketplace for financial products Rubique has appointed Jayatri Dasgupta as marketing head. In her new role, Dasgupta will be responsible for designing and implementing the brand and marketing strategy.

Speaking on the appointment Rubique founder and CEO Manavjeet Singh said, “Jayatri brings with her valuable marketing experiences from the industry especially in e-commerce domain. Being one of the first adopters of digital marketing in India, she brings extensive domain expertise in marketing in digital medium, which is essential for online marketplace like is. Her expertise and proven track record of designing and building brand images will surely be a value addition at Rubique.”

Prior to Rubique, Dasgupta was heading the marketing function at ezeego1 & Cox and Kings Online. With over 14 years of work experience, she has played key roles in global companies like Cleartrip and Google.

On her new role, Dasgupta said, “I am thrilled to join this unique lending platform, which streamlines the complex lending process in the market through pioneering technology and domain expertise. It is extremely rewarding to work on a brand that has the ability to revolutionise the way we consume financial products in the county. As the marketing head, my job is to build a brand equity that is true to our promise of making finance simple for all our consumers, both online and offline.”