MUMBAI: Spotlight, which offers digital content solutions for brands has been launched by Times Internet to help all content studios, providing marketers with content strategy, development and marketing solutions for their brands.
Created with a vision to be an end-to-end solution provider for marketers, this platform gives them a chance to own a full scale content hub with Times Internet. The platform enables to create branded content not only in English but in nine other Indian regional languages across 150 million users.
Neha Gupta has joined them as Spotlight head and she will work with marketers to create compelling branded content that meets the company’s goals.
Speaking on the launch, Gupta said: “I’m extremely excited to be a part of creating Spotlight. This content studio will create new, best in class branded content. Along with Times Internet's unique reach and scale, it will provide a strong differentiator to brands and will help them increase their digital presence by showcasing their branded content. We will partner with brands to create stories, info graphics, galleries, videos and new exciting native content solutions in English and multiple regional languages.”
Spotlight has been created to know both brands and their audiences and will provide marketers with detailed report and insights.
The platform aims to be a partner for brands from strategic recommendations to reviewing and editing existing content of brands and creating new branded content. It not only benefits brands to create great content but also populate it across the Times Internet Network that caters to 150 million users every month across genres and languages. It also gives marketers access to the largest editorial talent pool in the India, people who are experts in multiple genres to create and curate their content.
Creations through this platform will give brands a chance to let their audience discover content in-stream in similar format like the Times Internet sites as well as third party publishers online.
Times Internet Chief Revenue Officer Gulshan Verma said, “We are ushering in an era where everything around us is content. With some of the best minds in the business across genres and languages with us, this was the right time to create a studio that unites all our capabilities. For marketers, Spotlight is India’s first all-encompassing content studio, and will not only develop branded content, but will also give access to India’s largest digital network, Times Internet and beyond.”
Marketers can visit www.spotlight.timesinternet.in for further details.
