MUMBAI: IndiaDotcom Digital, formerly Zee Digital, has plumped for Sushant S Mohan as its new chief editor and business manager. Mohan, a digital veteran since '08, is tasked with giving Zee's digital platforms a right proper shake-up, blending editorial gravitas with business brawn.

He's no stranger to the digital trenches, having previously steered DNA's digital transformation as chief executive, and before that, cutting his teeth at Opera News, News18, BBC, Fever 104, Red FM, All India Radio and DD Prasar Bharti, amongst others. 

Now, he's promising to inject "fresh energy" and "innovation" into Zee's digital offering, while also chasing those all-important revenue streams. 

"It’s a privilege and an exciting challenge," Mohan quipped, "to lead one of India’s most influential digital news platforms." He aims to deliver "impactful journalism" with a "sharp focus" on the audience.

Zee Media Corporation Ltd CEO  Karan Abhishek Singh reckons Mohan’s "rare blend of editorial acumen and business insights" will be just the ticket for IndiaDotcom Digital's "new phase of growth." The company is banking on him to keep the digital platforms "credible, relevant, and future-ready.”

This appointment is part of IndiaDotcom Digital’s grand plan to become the "most innovative and impactful digital media platform" in India. Whether it will  manage to avoid the usual digital pitfalls remains to be seen, but with Mohan at the helm, it certainly is giving it a go.