MUMBAI: Times Internet, the digital arm of the Times of India Group has acquired Gurgaon based micro video app Viral Shots for an undisclosed amount.

Founded by Shalini Tewari and Kumar Apurva, this micro content app curates stories from over 300 social and web destinations and is clocking approx 100 million screen views per month. The content shots- each with a picture and less than 60 words - are presented in a number of enthralling formats that creates a unique reading experience.

Times Internet corporate developement VP Miten Sampat says, "This fits into our prime goal of providing our readers an innovative & informative content experience. We found the format and curated content of ViralShots very addictive and their engagement with users was amazing and feel confident that this can become the number one app in its category."

"Viral Shots has massive engagement with its audience with users launching the app several times a day and giving over 100 screen views/DAU. It’s clear we are being able to deliver content that the consumer is enjoying and we are now very excited that we can leverage the deep understanding that the Times group has in the content and mobile space to grow even faster," adds Tewari.

Viral Shots currently serves differentiated content in English, Hindi, Bengali and Telugu and will be available in all major Indian languages by mid 2016.