MUMBAI: Indian digital products company Times Internet from the Times of India group has acquired a majority stake in Taskbucks - a mobile-only tasks marketplace. Taskbucks matches consumers with brands and enterprises on its platform. Companies offer tasks to consumers, who are rewarded for completing these micro tasks via the Taskbucks marketplace.

Times Internet VP corporate development Miten Sampat says, “Taskbucks is reducing friction in the connection between consumers and companies, in a way that drives value for both. As hundreds of millions of Indians get connected with smartphones, Taskbucks is one of the few services that has an immediate and clear value proposition for the consumer. Led by a strong, experienced team, I’m confident Taskbucks will add value to millions of Indian consumers.”

“We intend to use this funding to build out more ways for companies to leverage access to our 5 million strong and rapidly growing user base. We will soon be launching Taskbucks Pro, a premium version of Taskbucks, where users can perform real-world tasks for brands, to earn more. We’ll also be working closely with Times Internet to build our brand and drive growth of our mobile app,” added Taskbucks CEO Kumar Apurva.

Taskbucks currently offers brands the option for app discovery, user retention, referral tasks, offer signups, and social content sharing, as promotions that they can offer consumers.

Taskbucks is owned by DigiSmart Digital Media, a Gurgaon based company, founded in 2014 by Kumar Apurva. Kumar has over 15 years of new media and start up experience in the field of Internet and mobile space, playing a senior role at companies such as Info Edge, ValueFirst, Way2Online, and Times Internet.