Mumbai: AA Gaming launches AA Play, a revolutionary gaming and esports platform designed for gamers across India. The app brings together esports tournaments, community building, and digital commerce, all in one place, offering a comprehensive solution to the growing needs of the gaming ecosystem.
Developed by industry veterans, AA Play is crafted to cater to hardcore and mid-core skill-based gamers. The app will offer exciting competitions, foster connections among players, and eventually support an in-app marketplace, reshaping how gamers in India engage with each other and with games.
At launch, the app focuses on two core areas:
1. Tournaments: AA Play will provide free esports tournaments, giving players a chance to compete and win big. Aspiring esports athletes can now find regular competitions across various titles, helping them hone their skills and potentially go pro.
2. Community Building: Players can form or join communities, connecting with like-minded individuals for collaboration, meetups, and shared experiences.
A digital marketplace is planned for future updates, where gamers can purchase gaming merchandise and in-game items through a secure, user-friendly digital wallet, further enhancing the seamless gaming experience.
AA Gaming, founder and CEO, Akash Dhangar expressed his enthusiasm: “With AA Play, we are gearing up to revolutionize the gaming experience, bringing everything a gamer needs—competing, connecting, and shopping - into one exciting platform! As India's gaming industry explodes, we're thrilled to be at the forefront, offering a one-stop solution that puts the power in players' hands. In the past, we focused on third-party and white-label B2B services, but this app marks a bold turning point. We're making a giant leap towards a direct-to-consumer model, opening up incredible opportunities for innovation and new revenue streams. This is our vision for a super app that unites all things gaming in one place."
India’s gaming industry is rapidly growing, with projections estimating it will reach a value of $1.4 billion by 2028. By then, India is expected to surpass China in the number of gamers, with a total of 730.7 million players. AA Play launches at a pivotal time to engage both new and returning gamers, contributing to the booming Indian gaming ecosystem.
