MUMBAI: For a platform that thrives on gameplay, Bebetta isn’t playing when it comes to growth. The gamified engagement startup has strengthened its leadership board with two big-name hires: Saatvik Goel joins as chief marketing officer, and Manoj Bojja takes over as chief technology officer.

The appointments signal a serious play by the company to scale from its current 15 million users to 30 million by year-end. Founder Meet Shah believes this leadership upgrade is less about titles and more about turbocharging the company’s mission—merging gaming with real-world rewards.

“India is on the cusp of revolution in gaming”, said Shah. “With Saatvik and Manoj joining the team, we bring in deep expertise across marketing and scalable tech systems—core pillars for our gamified engagement model & future plans”.

Goel steps in with a record of aggressive growth strategy. At Eloelo, he led a 500x spike in the DAU base and scaled marketing operations across digital platforms. He also left a mark at Doubtnut and Bluestack by boosting ROAS and user engagement with digital-first thinking.

“It’s an exciting chapter”, said Goel. “I am committed to steering our marketing vision towards building an authentic community of gaming enthusiasts... and establish Bebetta as India’s largest gamified entertainment platform”.

On the tech side, Bojja brings over a decade of engineering firepower from Gameberry Labs, Moonfrog Labs, and Gameskraft. With a vision of handling millions of concurrent users, his focus will be on building robust, AI-backed, scalable infrastructure.

“It’s exhilarating to join Bebetta at such a pivotal moment”, Bojja said. “We’ll build a secure, flexible architecture that supports growth while embedding AI to enhance user journeys”.

Founded in 2023, Bebetta has quickly evolved from 10,000 new users a day to over 35,000 daily signups.

The app’s hook?

Turning every tap into a reward.