MUMBAI: Gizmobaba - Portal for innovative gadgets and gizmos - is looking for rapid expansions. In order to expand its national penetration, the portal has joined hands with Franchise India, one of Asia's leading franchise and retail management consultancy.

By partnering with Franchise India, Gizmobaba is aiming to cross the penetration phase and get into the fast track growth phase. Gizmobaba.com was established in 2012, looking at fulfilling the needs of Indian consumers looking for the latest innovative gadgets and gizmos. Parallel to electronic industry growth, ecommerce has emerged as one of the biggest platform to sell gadgets.

Gizmobaba managing director Alok Chawla exults: "The brand has aggressive growth plans and intends to approach a standardised and benchmarked franchise strategy - A sustainable format for future growth that eases out operations, and ensures faster growth and a large brand presence. Thus, we have approached the business through a standardised franchise strategy on the basis of industry norms."

Franchise India chairman Gaurav Marya asserts: "Considering the 'Gizmobaba' business model and the Industry, we have strategized a Franchise approach, UNIT Franchise which is a feasible option at this growth phase and the approach of Multi-Unit Franchise will be considered at the penetration phase of newer markets. Property should be ideally a Kiosk at a low rental place, but visibility factor should be considered."

He further added, "We feel there exists high opportunity for the fantastic innovative products in the given segment offered by Gizmobaba and there is a shortage of such concepts which are customised as per end consumer needs. However, the model is most suitable with the franchise owned and franchise operated model targeting the tier-II and tier-III cities in the initial phase."

Franchise India uses a stage wise approach has been formulated with the objective to create more realistic approach to franchising for the Gizmobaba business.